Shazhou Youhuang Ipaki Yenkcubeko by Senem Cennetoglu

Shazhou Youhuang Ipaki Yenkcubeko by Senem Cennetoglu is a highly esteemed winner of the very prestigious 2023 Ibhaso Legolide le-A' Design Award in Uyilo lokuAkha kunye neeProjekthi zePropathi Competition Category.

IgolideIpropathi· 2023

Shazhou Youhuang Ipaki Yenkcubeko

by Senem Cennetoglu

Client: Senem Cennetoglu

Ibhaso Legolide le-A' Design Award Winner in Ipropathi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shazhou Youhuang Ipaki Yenkcubeko

IShazhou Youhuang ikwiZhangjiagang, ecaleni komlambo iYangtze, kufutshane nendawo ekhoyo yomzi-mveliso. Uyilo olutsha lubandakanya izibonelelo ezibonelela ngemveliso ngelixa sisiba ngumqondiso woyilo. Indawo yokhenketho lwemizi-mveliso, indawo yokuphumla, esekwe kumxube wezinto zokwakha zeJiangnan kunye nezakhiwo zale mihla zaseTshayina. Isitalato esahlukileyo sorhwebo, esinemisebenzi yanamhlanje yenkcubeko, amaziko avelisa izinto zoshishino, okwenza ukuba ibe yeyona nto ibalulekileyo kwezoqoqosho, ezentlalo nolwakhiwo lwesixeko.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Shazhou Youhuang Ipaki Yenkcubeko ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Shazhou Youhuang Ipaki Yenkcubeko iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Shazhou Youhuang Ipaki Yenkcubeko idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging: Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags: Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge: The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration: The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration: Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents: Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits: All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex