Pure Advance Flex Isikuta Sombane by Pure Electric

Pure Advance Flex Isikuta Sombane by Pure Electric is a highly esteemed winner of the very prestigious 2023 Ibhaso Leplatinam le-A' Design Award in Uyilo lweSkuta Competition Category.

IplatinamIskuta· 2023

Pure Advance Flex Isikuta Sombane

by Pure Electric

Client: Pure Electric

Ibhaso Leplatinam le-A' Design Award Winner in Iskuta Category

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The Design

About Pure Advance Flex Isikuta Sombane

IPure Advance Flex sisikuta sombane esisongwayo esiyilelwe uhambo lwasedolophini. Umkhweli uma ngendlela yendalo, ejonge phambili, iinyawo zahlukene, nto leyo enika uhambo oluzinzileyo noluntofontofo ngaphezu kwesikuta esiqhelekileyo. Iimpawu ezininzi zokusonga zivumela isikuta ukuba sisongeke sibe yipakethe encinane ukuze sigcinwe kwiindawo ezincinane nakwiindlela zohambo ezisebenzisa iindlela ezininzi zothutho. Isikuta sixhasa ubunzima baso kwinqanaba ngalinye lenkqubo yokusonga, ngoko ke ukusonga nokuvula kunokwenziwa ngokuchukumisa iindawo ezilula. Isakhelo sisiseko se-aluminium esenziwe nge-hydroforming, kwaye yonke into eyinxalenye yayo yakhethwa ukugcina ubunzima busezantsi.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Pure Advance Flex Isikuta Sombane ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pure Advance Flex Isikuta Sombane ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Pure Advance Flex Isikuta Sombane ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
Dimensions & Packaging: Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
Tags: scooter, electric scooter, folding, transport, mobility
Production Technology: The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
Design Challenge: While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
Research: Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
Inspiration: The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
Project Duration: The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
Operation Flow: A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
Team Members: David Leonard