Douyin Isicelo seDesktop ngu-Douyin Experience Design Center

Uyilo olubizwa ngokuba yi-Douyin Isicelo seDesktop olwenziwe ngu-Douyin Experience Design Center ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwe-Inthafeyi, uNxibelelwano kunye naMava oMsebenzisi.

IsilivereI-Inthafeyi· 2023

Douyin Isicelo seDesktop

ngu Douyin Experience Design Center

Umxhasi: Douyin Group

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-I-Inthafeyi

60,142

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149651

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Douyin Isicelo seDesktop

IDouyin PC sisicelo sedesktop kunye nojongano lwewebhu lokubukela umxholo wevidiyo kwiikhompyutha zomntu. IDouyin PC iyilelwe ukubukela kwiskrini esikhulu ekhaya, kwiindawo zokuzonwabisa nasemva komsebenzi. Ulawulo lokusinga olusekhohlo lubonelela ngamajelo athe nkqo, kwaye iphepha elicetyiswayo livuleka ngokuzenzekelayo. Abasebenzisi banokutshintsha iividiyo ngokuskrola imawusi kwaye basebenzise amaqhosha anqumlayo ukuthanda nokugcina umxholo. Ukuthenga ngexesha lokudlala ividiyo kunye nokunikezela ngezipho ngexesha losasazo oluphilayo nako kuyaxhaswa. Ubume obuziqhelanisayo bufanelekile kubungakanani beeskrini zeMacOS neWindows.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Douyin Isicelo seDesktop ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Douyin Isicelo seDesktop iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Douyin Isicelo seDesktop yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Imilinganiselo nePakishini: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Iithegi: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Ubuchwepheshe Bokuvelisa: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Umngeni Woyilo: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Uphando: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inkuthazo: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Ubude Beprojekthi: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Ukuhamba Komsebenzi: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Amalungu Eqela: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Amagunya Emifanekiso: Pictures and videos are from the free resource website： http://pixabay.com/zh/