Not Always Fun Print Intengiso by Squared

Not Always Fun Print Intengiso by Squared is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lweNtlalo Competition Category.

IsilivereEzentlalo· 2023

Not Always Fun Print Intengiso

by Squared

Client: Squared

Ibhaso Lesilivere le-A' Design Award Winner in Ezentlalo Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Print Intengiso

Iphulo lesikhangiso lijolise ekukhuliseni ulwazi malunga ne-Harlequin syndrome. Le yi-syndrome echaphazela inkqubo ye-nervous autonomic kwaye inxulunyaniswa nokungabikho kokubila kunye nokugungxulwa kwesikhumba kwelinye icala lobuso. I-arhente iphuhlise imizobo ebonakalayo ephambili esekelwe kwi-juxtaposition yeendlela ezahlukeneyo zokubonakaliswa kwe-harlequin ejolise ekukhanyeni ukungafani phakathi kokumelwa okuhlekisayo komlingiswa kunye nobunyani bokuphila nesifo se-Harlequin, egxininisa imfuno yokuqonda ngakumbi kunye nokuqonda imeko.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Not Always Fun Print Intengiso ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Not Always Fun Print Intengiso iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Not Always Fun Print Intengiso yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared