Geneo Uyilo lwe-Showroom by Belina Zhang

Geneo Uyilo lwe-Showroom by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IbhronziIngaphakathi· 2023

Geneo Uyilo lwe-Showroom

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Ibhaso Lebhronzi le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Geneo Uyilo lwe-Showroom

I-Geneo yindawo yokubonisa iimveliso eyenzelwe umqondiso wokunakekela ulusu odibanisa itekhnoloji kunye nezinto zemvelo. Indawo engange-280 yemitha yesikwere isebenzisa amanzi, izityalo kunye nomoya-mpilo (oxygen) njengezihloko eziphambili. Indawo yokungena inesihombo sokukhanya kwamanzi ahamba, udonga lwamaqashaqasha (bubble wall), udonga lweefoto zabantu, kunye neshashalazi lebhayisikopo lika-5D. Udonga lwamaqashaqasha lunako ukujikeleziswa, ukukhanya kuze kubonakalise izityalo ezahlukeneyo ngaphakathi. Kwindawo yevidiyo, ukukhanyisa kophahla kunye nesixhobo sevumba zitshintsha ngokuhambelana nomxholo wefilimu. Isamentu esingesosamenti sokwenyani kunye ne-terrazzo zinika umbonakalo wemvelo wobudala, ngeli xesha zonke iimbombo zoduli zagilwa zaba nesangqa kwaza zaphucuzwa ngesandla.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Geneo Uyilo lwe-Showroom ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Geneo Uyilo lwe-Showroom iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Geneo Uyilo lwe-Showroom iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.