Omni Chang’An Site Concept Show Umboniso Weqonga by Funshine Culture Group Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Ibhaso Legolide le-A' Design Award in Uyilo lweLifo leNkcubeko kunye noShishino lweNkcubeko Competition Category.
IgolideIlifa leNkcubeko· 2024
Omni Chang’An Site Concept Show Umboniso Weqonga
by Funshine Culture Group Co., Ltd.
Client: Funshine Culture Group Co., Ltd.
Ibhaso Legolide le-A' Design Award Winner in Ilifa leNkcubeko Category
Verified Award Winner
Verify Award Status for #159118The Design
About Omni Chang’An Site Concept Show Umboniso Weqonga
I-Omni Chang'An ngumboniso weqonga omkhulu owenzelwe indawo ethile oquka iingcamango ezintsha, obonisiwe eXi'an, eTshayina. Lo mboniso usekelwe kumafa enkcubeko angaphathekiyo aseShaanxi kwaye uthatha imizuzu engama-90. Umboniso wenziwe ngamacandelo asibhozo entsusa, ngalinye lisenziwa ngendlela nangesimbo esahlukileyo. Kusetyenziswa iitekhnoloji zeqonga ezingaphezu kwama-20, kuquka izikrini ze-matrix, uqhagamshelo lomfanekiso eludongeni (wall projection), iqonga elinyukayo kunye ne-holographic projection. Iindlela zobugcisa bemveli ezisixhenxe zamafa zidityaniswa netekhnoloji yale mihla. Injongo kukubonisa inkcubeko yemveli kubabukeli abaselula ngendlela entsha.
The Recognition
About the Ibhaso Legolide le-A' Design Award
Omni Chang’An Site Concept Show Umboniso Weqonga ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Omni Chang’An Site Concept Show Umboniso Weqonga iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Omni Chang’An Site Concept Show Umboniso Weqonga idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Omni Chang’An is China's first large-scale site-specific conceptual theatre, a whole piece of stage performance based on the intangible cultural heritages of Shaanxi and driven by the most state-of-the-art stage technology. The theatre is composed of 8 original parts carried in different dimensions and styles, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Wanxiang, Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend).
- Dimensions & Packaging
- The performance lasts 90 minutes
Fewer than 150 people performed - Tags
- Cultural Heritages, Performance, Stage, Technology, Creative Idea
- Production Technology
- The theatre is composed of 8 original parts, Heming (Harmony), Nichang (The Rainbow Skirt), Yingren (The Imagined Man), Chang’an, Chongyuan (The Reunion), Gongsheng (Interdependence), and Chuanqi (The Legend). Over 20 kinds of advanced stage technological means are leveraged, including but not limited to, matrix screen, wall projection, elevating stage, holographic projection, mechanical arm, photo shooting and video recording, and stage mechanisms developed in-house.
- Design Challenge
- How to reconcile traditional culture with modern technology, design the creative way of presentation, and make sure that viewers would understand and accept this new form of performing are considered the most challenging part of working out Omni Chang’An.
- Research
- What the community currently demands for cultural experiences tend to be personalized and diversified, and traditional culture needs to attract the attention of modern viewers, especially younger viewers. This show opens up a new way to transmit and develop traditional culture, and further provides a new field where traditional art infuses with modern technology. This crossover innovation is expected to herald an important trend in the field of culture and art.
- Inspiration
- As the chief director Mr. Zhang Yimou shares the core idea: Xi’an links with the rest of the world, the present, the future and the past in the form of conceptual, ideological performance, combined with the distinctive stage design and the rendering of technological elements. The way to express beyond physical space on the stage of this time-honored ancient city spans 5,000 years of history.
- Project Duration
- The creation team was formed in July 2022 and after more than 500 days of creation, the premier show staged on 15 October 2023, and the formal show was opened to the public on 9 November 2023 in Xi’an, China.
- Operation Flow
- In more than 700 sessions convened by over 300 members of the programming team to discuss how to create the work, 35 packages of creative programs were submitted, and more than 5,000 visual design drafts were prepared. After more than 80,000 hours of production and rendering, hundreds of rehearsals were conducted by an ingenious combination of 7 traditional non-heritage artistic means and over 20 kinds of stage technological means, until the desired results are attained.
- Team Members
- ZHANG YIMOU CHIEF DIRECTOR
SHAXIAOLAN CHIEF PRODUCER PANG LIWEI OPERATIONS DIRECTOR WU YAN PRODUCER
WANG XING ASSOCIATED DIRECTOR
XU JUNRUI LITERARY SCEENWVRITER
YANG QIAN VISUAL EFFECT SUPERVISOR
HAN HAIBIN CHIEF STAGE DESIGNER ZHAO XUAN CHIEF COORDINATOR
Yang Rong Chapter Director of Resonance
Zhang XingChapter Director of Mantle
Wang XingChapter Director of "Shadows”
Huang HuiChapter Director of Whole
Li ChaoChapter Director of Chang’an
Ou SiweiChapter Director of Restoration
Yang QianChapter Director of“Harmony”
Cai CanhuangChapter Director of Legends
Lighting Instructor: Zhang Shunchang
Chief Lighting Designer: Zhang Tao, Hu Yang
Chief Projection Designer: Wang Yanlong, Xiao Yong
Chief Styling Designer: Jia Lei
Technical Director: Li Jian, Chen Zimin
Performance Coordinator: Wang Huixian, Qu Wei
Kim Noah（Korea）Director Coordinator: Niu Xiaoning, An Ran, Wang Xinyu, Chen Kang, Zhang Chao, Liu Yang, Wang Zhizhao, Liu Haoyi, Kim Noah
Stage Manager: Li Wenlong
Business Coordinator: Zhou Qingping
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