Catvas Ibhodi Yokugruzula Yeekati by Livelyhood Ltd.

Catvas Ibhodi Yokugruzula Yeekati by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Ibhaso Lentsimbi le-A' Design Award in Uyilo lokuKhathalela iZilwanyana, amaThoyizi, iMpahla kunye neeMveliso zeZilwanyana Competition Category.

IntsimbiUkuKhathalela iZilwanyana· 2024

Catvas Ibhodi Yokugruzula Yeekati

by Livelyhood Ltd.

Client: Livelyhood

Ibhaso Lentsimbi le-A' Design Award Winner in UkuKhathalela iZilwanyana Category

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Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Ibhodi Yokugruzula Yeekati

I-Catvas yimveliso entsha yezilwanyana zasekhaya eguqula ukukrwela kusuka kwisenzo sokonakala kube yinkqubo yobuchule. Inika abantu neekati ithuba lokudala kunye iindawo zabo zokuhlala. Ilaphu eliyilweyo elineengqimba ezimbini liza kubonisa ngokuthe chu umfanekiso owahlukileyo ngethuba lokuziphatha kokukrwela kweekati. Iiphaneli zelaphu zokugruzula ezitshintshiweyo azisalahlwa nje njengenkunkuma kodwa zisebenza njengesikhumbuzo sokurekhoda nokugcina imikhondo yobomi bekati ngendlela enobugcisa.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Catvas Ibhodi Yokugruzula Yeekati ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Catvas Ibhodi Yokugruzula Yeekati iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Catvas Ibhodi Yokugruzula Yeekati iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li