Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso by The Others Co., Ltd.

Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso by The Others Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Ibhaso Legolide le-A' Design Award in Uyilo lweZakhiwo zoMboniso woRhwebo, angaPhakathi kunye neMiboniso Competition Category.

IgolideUmboniso woRhwebo· 2025

Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso

by The Others Co., Ltd.

Client: The Others Co., Ltd.

Ibhaso Legolide le-A' Design Award Winner in Umboniso woRhwebo Category

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Colors

The Design

About Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso

Indawo yomboniso yeBhanki iKrungthai kwiMoney Expo 2024, ephefumlelwe yintaka iVayupaksa ekwilogo yayo, ibonakalisa umxholo we-Empowering Tomorrow ngoyilo lwale mihla olugudileyo. Olwalwe iimitha ezisikwere ezili-1,000, uphahla lwendawo yomboniso lufana namaphiko axhonywe azenziwe ngentsimbi nepolycarbonate kunye neefins ezifana neentsiba. Uyilo lwesithuba esivulekileyo luvumela ukungena kuwo onke amacala, ngelixa ifenicha yobude obuxubekileyo ikhuthaza unxibelelwano phakathi kweeyunithi. Ukukhanya kweefins kudala isiphumo esinezinto ezininzi nezibonakalayo, siphucula inkangeleko yayo emangalisayo kwaye someleza injongo yeKrungthai ye-Empowering Better Life for All Thais.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Krungthai Money Expo 2024 Umboniso wezoRhwebo noMboniso idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.

The design of Krungthai Bank’s pavilion at MONEY EXPO 2024, inspired by the wings of the Vayupaksa bird from the bank’s logo, reflects the concept of "Empowering Tomorrow." Covering 1,000 square meters, the pavilion features a roof resembling stacked wings, symbolizing the limitless potential of the bird's wings. This striking design enhances the bank's modern image and reinforces its mission of "Empowering Better Life for All Thais," aiming to attract new customers.
Dimensions & Packaging: 1,000 square meters
Tags: #Krungthai #KrungthaiMoneyExpoBangkok2024 #ktbmoneyexpo2024 #empoweringtomorrow #theothersdstgr #dstgrtheothersevt #iameverythingco #HIOconnexion
Production Technology: The pavilion features an open-space design with furniture tailored to meet the diverse needs of its services. Mixed-height chairs and tables enhance connectivity between units while maintaining their independence. Designed without a distinct front or back, the pavilion allows easy access from all directions. For lighting, fixtures are installed on the fins, creating a transparent effect and an illusion of layers in the rooftop space.
Design Challenge: The design aligns the Brand Concept with the Design Statement and showcases Krungthai Bank's brand idea at Money Expo 2024 . It stands out from other banks' pavilions in terms of its distinctive space design.
Research: The pavilion, occupying an area of 1,000 square meters, has a roof resembling stacked wings, embodying the skeleton of bird wings that can spread indefinitely. The main structure is made of steel and polycarbonate, with fins on the top resembling bird feathers.
Inspiration: The design of Krungthai Bank’s pavilion at MONEY EXPO 2024 is inspired by the wings of the Vayupaksa bird, the bird of paradise, which is featured in the bank’s logo.
Project Duration: 16-19 May 2024, IMPACT Arena, Muang Thong Thani, Nonthaburi, Thailand
Operation Flow: Its open-space design and furniture fittings are tailored to meet the different needs of each service provided within the area. The chairs and tables are of mixed heights to emphasize the connectivity between units, creating a connection between the lower mass and the roof yet remaining independent of each other. The pavilion is designed to have no front or back, allowing easy entry from all directions. As for lighting design, the lights are installed on the fins to create a transparent effect and an illusion of layers in the space on the roof.
Team Members: Client: Krungthai Bank Public Company Limited
Design Studio: THE OTHERS Co., Ltd.
Managing Director: Nontawat Charoenchasri
Co-Founder: Parus Kiravanich
Co-Founder: Sittipong Hongthong
Architect: Chalongkiat Thongthanee
Architect: Theeradech Saoharuetasothon
Architect: Kittiwat Pantongkam
Architect: Metha Suriyavijitseranee
Architect: Preechaya Chanmak
Architect: Phubet Surin
Architect: Pissawat Phojan
Organizer: HIO CONNEXION
Image Credits: Image #1: Photographer DOF Depth of Field Co., Ltd., 2024
Image #2: Photographer DOF Depth of Field Co., Ltd., 2024
Image #3: Photographer DOF Depth of Field Co., Ltd., 2024
Image #4: Photographer DOF Depth of Field Co., Ltd., 2024
Image #5: Photographer DOF Depth of Field Co., Ltd., 2024