King Mo Ivenkile Yobucwebe by Masato Kure

King Mo Ivenkile Yobucwebe by Masato Kure is a highly esteemed winner of the very prestigious 2025 Ibhaso Legolide le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IgolideIngaphakathi· 2025

King Mo Ivenkile Yobucwebe

by Masato Kure

Client: King Mo

Ibhaso Legolide le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About King Mo Ivenkile Yobucwebe

UKing Mo yivenkile yobucwebe eqokelela iibhrendi ezininzi zobucwebe ngaphakathi kwendawo enye yangaphakathi. Uyilo lusekelwe kwingcamango yokuqokelelana kwamatye anqabileyo. Uphahla lwenziwe ngeentonga zentsimbi ezimhlophe ezilungelelaniswe ngokweekhevu zemathematika, zidala ipateni enemilinganiselo emithathu ebonakala itshintsha ngokohlobo lokujonga. Intonga nganye inobubanzi obuziimilimitha ezingama-80 kwaye ibambe iinkqubo zokukhanyisa nezokutshiza umlilo ngaphakathi. Iintonga zanikwa amanani zaza zafakwa ngokulandelelana, kuba ubude bazo buyahluka. Le venkile igubungela iimitha eziskwere ezili-1200, apho malunga neemitha eziskwere ezingama-500 ziindawo eziqhelekileyo.

The Recognition

About the Ibhaso Legolide le-A' Design Award

King Mo Ivenkile Yobucwebe ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. King Mo Ivenkile Yobucwebe iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. King Mo Ivenkile Yobucwebe idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This jewelry boutique, a composite store gathering various jewelry brands, offers a space where the allure of gems and accessories shines. Inspired by the concept of an "accumulation of gems," the spatial design is crafted with a series of white rods, arranged along mathematical curves to form a structured, three-dimensional ceiling pattern. These rods create geometric shapes that change depending on the viewing angle, echoing the intricate play of light seen in the gems themselves.

The ceiling decoration resembles a collection of radiant gems, mirroring the jewelry’s sparkle and creating an extraordinary spatial experience. The boutique goes beyond being just a display space; it elevates each piece’s unique beauty, offering visitors an experience akin to walking through an art gallery, where the jewelry becomes an art form in its own right.
Dimensions & Packaging: The total area of the store is 1200 square meters, with approximately 500 square meters allocated for common areas.
Tags: Jewelry Showcase,Geometric,Organic
Production Technology: To accommodate lighting and sprinkler systems within the white steel rods, each rod was designed with a diameter of 80mm. Since each rod varies in length, we created a ceiling panel with holes arranged according to a set pattern to facilitate efficient installation. Each rod was numbered, and installed in the ceiling one by one, following the numerical order. This method allowed us to accurately and effectively realize the complex design.
Design Challenge: This store project encountered several challenges, such as the precise placement of steel rods based on mathematical curves, integrating facilities within these rods, and handling rods of varying lengths during installation. Calculating and arranging the rods was essential for creating the intended visual impact and dynamic space, requiring significant effort and precision. Furthermore, incorporating lighting and sprinkler systems within the 80mm diameter rods posed technical difficulties. Each rod needed to be individually numbered and installed according to the design plan, adding to the complexity. Despite these obstacles, the team found innovative solutions to harmonize aesthetics and functionality, ultimately providing visitors with an extraordinary spatial experience.
Research: This store design centers on crafting an extraordinary space and a visually cohesive experience that highlights the uniqueness of each brand. The aim is to offer visitors a memorable shopping experience that goes beyond the typical retail environment. The design features white steel rods arranged in mathematical curves, creating complex and dynamic three-dimensional structures. This immersive environment makes visitors feel as if they are stepping into a space far removed from their everyday lives, transforming shopping into a special occasion.

As a composite store featuring various jewelry brands, the spatial design respects the identity of each brand while ensuring overall harmony and continuity. This allows customers to easily discern the characteristics of each brand while experiencing a unified aesthetic within the larger environment. The approach appeals to customers' emotions, fostering stronger emotional connections and encouraging purchase intent. In the competitive jewelry market, this design strategy establishes a distinctive position and lays the groundwork for building customer loyalty.
Inspiration: The design concept centers around the 'accumulation of gems.' Attention is given to how necklaces and bracelets are composed of collections of small gems. The ceiling decoration represents the ensemble of countless gems emitting light, emulating the complex and beautiful reflections of light. In this space, visitors can appreciate the individuality of the accessories and the underlying design intentions.
Project Duration: The project started in January 2023 and was completed in February 2024. The project is located on the third floor of the KING MO shopping mall in Nanjing, China.
Operation Flow: The white rods, placed according to mathematical curves on the ceiling, begin to take on a slack-like shape as they spread from the central part of the store towards the periphery. This organic transformation is designed to gently envelop the surroundings of the store, enhancing its features while maintaining overall harmony.

In conjunction with each display inside the store, this design offers visitors a space that evokes the natural flow and rhythm of nature, providing not just a visual display of products but an experience that stimulates the senses.
Team Members: Masashi Ota
Yosuke Tsukamoto
Image Credits: Photo:ingallery