Uyilo olubizwa ngokuba yi-Miniso Land Ukuthengisa olwenziwe ngu-Xiang Li ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IgolideIngaphakathi· 2025

Miniso Land Ukuthengisa

ngu Xiang Li

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi

134,651

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#167818

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Miniso Land Ukuthengisa

Ngaphakathi kwesithuba se-Miniso Land esinamanqanaba amathathu, kukho iindawo ezintandathu eziphambili neentlobo ezingaphezu kwamashumi asixhenxe zemveliso ezidibeneyo ezivela kwiihlabathi ezahlukeneyo ze-IP. Umyili uphumelele ukudibanisa ukwahluka kweendidi kunye nokusetyenziswa kwesithuba ngokufanelekileyo ngokumisela iindawo ezahlukeneyo ezihlelelweyo, ephepha ukusapha esinokubangwa ngamava okuthenga aphindaphindiweyo wesiqhelo. Ukusuka kwindawo yeebhokisi ezifihlakeleyo ebonakala ngathi ikwiimvuthu ezipinki, indawo ebanzi eneziphumo zokubona ezihlanganisiweyo, indawo yezilwanyana zasekhaya nendawo yeziqholo eneemvakalelo ezahlukeneyo zendalo, ukuya kwindawo yezinto ezithambileyo ebonakalisa ngathi ungena kwihlabathi lamabali oyiselo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Miniso Land Ukuthengisa ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Miniso Land Ukuthengisa iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Miniso Land Ukuthengisa idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Iithegi: interior retail
Umngeni Woyilo: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inkuthazo: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Ubude Beprojekthi: Shanghai, China
Amagunya Emifanekiso: Photograph丨SFAP

Funda Uxwebhu Lweendaba

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