Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2025 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IbhronziIngaphakathi· 2025

Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up

ngu PepsiCo Design and Innovation

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ingaphakathi

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#169617

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up

Umbhalo Wencwadi: I-Pepsi Diner Milan 2024 yindawo yangaphakathi yendawo yokutyela ye-pop-up eyenziwe njengendawo yephulo lomqondiso yexeshana eMilan. Uyilo lu zisa umbono we-diner yaseNew York eYurophu, njengokuqalisa kokuqala kwe-diner ngaphandle kwe-United States. Ingaphakathi lisebenzisa uphawu olutsha lwe-Pepsi kunye nenkqubo yobunikazi obubonakalayo. Iimbekiselo kwinkcubeko yabantu edumileyo yaseItali, equka ibhola ekhatywayo nomculo, zisetyenziswa ngaphakathi kwendawo, kwaye uhlelo olubandakanya iimvumi ezidumileyo zaseItali lwalungiselelwe iindwendwe. Injongo yayikukudibana nabaphulaphuli baseYurophu ngokubandakanya inkcubeko yasekuhlaleni kwibali lomqondiso.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pepsi Diner Milan 2024 Umsebenzi Ophambili Wangaphakathi Kwendawo Yokutyela ye-Pop-Up iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inkuthazo: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Funda Uxwebhu Lweendaba

Okuxhasiweyo