Hotaru Isidlali Seerekhodi by Audio-Technica Corporation

Hotaru Isidlali Seerekhodi by Audio-Technica Corporation is a highly esteemed winner of the very prestigious 2025 Ibhaso Leplatinam le-A' Design Award in Uyilo lweZixhobo ze-Odiyo kunye neSandi Competition Category.

IplatinamIimveliso ze-Odiyo· 2025

Hotaru Isidlali Seerekhodi

by Audio-Technica Corporation

Client: Audio-Technica

Ibhaso Leplatinam le-A' Design Award Winner in Iimveliso ze-Odiyo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotaru Isidlali Seerekhodi

Tshintsha indawo yakho ngesi sidlali seerekhodi simangalisayo. Ipleyiti yaso ebhabhayo idibanisa isandi nokukhanya ngokugqibeleleyo, idale amava azizelelayo eemvakalelo. Ikhathiriji kunye nengalo yethoni ezilula zihambisa isandi esicocekileyo kunye nobuhle bokubonwa, ngelixa idrayivu yebhanti efihliweyo yepleyiti engaphantsi inciphisa ukungcangcazela ukuze kubekho ukucaca kwesandi okunyulu. Yenziwe nge-acrylic ekumgangatho ophezulu, i-aluminiyam, kunye nobhedu, le nkqubo ayinikezeli nje ngomgangatho wesandi obalaseleyo kodwa ikwasebenza njengendawo ephakathi ebalaseleyo nakugumbi liphina.

The Recognition

About the Ibhaso Leplatinam le-A' Design Award

Hotaru Isidlali Seerekhodi ngumphumeleli weIbhaso Leplatinam le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo eyahlukileyo ngokwenene, entle nenobungangamsha. Abaphumeleleyo bePlatinam zizimanga zendalo, ubungqina bemida yobuchule bengqondo, kwaye babonisa ubungcali nobuchule obungenakuthelekiswa babayili babo. Le miyilo iyathenjwa ukuba ibe yeyona misebenzi idumileyo echaza ubuhle bexesha, ineegalelo kwintlalontle yoluntu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hotaru Isidlali Seerekhodi ibonisa inqanaba elingaphaya kokuqhelekileyo lokugqwesa kwaye ngokungathandabuzekiyo yenza ihlabathi libe yindawo engcono ngeempawu zayo eziluncedo nezixabisekileyo. Hotaru Isidlali Seerekhodi ngumsebenzi ophumeleleyo weIbhaso Leplatinam le-A' Design Award ovusa iinqwenelo, ukhuthaza, ushukumisa, uvuyisa kwaye udala uvuyo olukhulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This strikingly designed turntable features a floating platter that seamlessly integrates into any space, creating an atmosphere of harmony and depth. Its innovative design fuses sound and light for a captivating sensory experience. The minimalist cartridge and tonearm, paired with a concealed belt sub-platter drive, ensure both sonic clarity and visual elegance. Crafted from premium materials like acrylic, aluminum, and brass, the system delivers an unparalleled audio experience.
Dimensions & Packaging: 430mm x 430mm 235mm
Tags: analog, floating, turntable, record player, vinyl, music
Production Technology: The floating turntable, achieved through powerful magnetic repulsion, eliminates unwanted vibrations, unlocking the full potential of the cartridge. It also seamlessly blends function and aesthetics with a minimalist VM cartridge and carbon tonearm. Precision-crafted acrylic, a high-quality aluminum case with integrated speakers, and solid brass feet create a refined aesthetic. The meticulously engineered structure produces a depth and richness of sound that defies its compact size.
Design Challenge: The challenge was to make sure that the magnets used in the floating structure didn't affect the cartridge. This was especially important for cartridges, which contain strong magnets. If any magnetic energy leaked from the floating structure, it could directly lead to an unusual tracking force and sensitivity to movement. By using tools that analyze magnetic flux in product development and adding the right shielding materials to the case, we solved this problem.
Research: Speaker-integrated turntables typically use rubber or springs for vibration damping. But this time we considered a method of suppressing vibration by using magnetic repulsion to float the turntable from the speaker. Through repeated prototyping and signal analysis, we realized to achieve effects greater than existing structures. Generally, vibration suppression structures are internal mechanisms, but through these studies, we succeeded in sublimating this mechanism into an external design.
Inspiration: We envisioned a musical experience that transcends the ordinary. We believe that the moment of listening to an analog record holds the potential for more than just sound - it can be a captivating spectacle. With its floating analog record and ethereal glow, HOTARU is designed to stimulate the senses and create an immersive world where every moment becomes a cherished memory. This is our vision - to elevate the act of listening to an unforgettable sensory experience.
Project Duration: The project started in December 2022 in Japan and will be exhibited in Milan Design Week in April 2025.
Operation Flow: It is operated using three knobs.
The left knob selects the lighting mode, type, and brightness.
The center knob selects the turntable speed.
The right knob controls the speaker volume.
Team Members: Yuma Murakami
Yosuke Koizumi
Tomohiro Shiraga
Image Credits: Audio-Technica Corporation