Squirll Isicelo Sezemali Zobuqu by Maria Borysova

Squirll Isicelo Sezemali Zobuqu by Maria Borysova is a highly esteemed winner of the very prestigious 2026 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweMveliso yeDijithali Competition Category.

IntsimbiImveliso yeDijithali· 2026

Squirll Isicelo Sezemali Zobuqu

by Maria Borysova

Client: Maria Borysova

Ibhaso Lentsimbi le-A' Design Award Winner in Imveliso yeDijithali Category

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Colors

The Design

About Squirll Isicelo Sezemali Zobuqu

ISquirll sisicelo sezemali zobuqu esiyilelwe ukusetyenziswa kwiifowuni ezihamba nawe nakwiwebhu. ISquirll ivumela abasebenzisi ukuba balandele inkcitho, babeke iinjongo, kwaye balandele inkqubela yabo ukuya kwiithagethi zezemali. Iirisithi zifakwa ngekhamera okanye ngokufakwa ngesandla, kwaye ukuqondwa kwemifanekiso kuguqula iirisithi ezishicilelweyo zibe ziirekhodi zedijithali ngokuhlelwa okuzenzekelayo. Ukusetyenzwa kolwimi lwendalo kuxhasa i-chatbot ephendula imibuzo malunga nenkcitho ngolwimi lwemihla ngemihla kwaye iqaqambise iindlela ezithile kunye namathuba okonga. Ujongano lusebenzisa umxholo omnyama olula kunye neetshati ezinombala ophezulu wokwahluka.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Squirll Isicelo Sezemali Zobuqu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Squirll Isicelo Sezemali Zobuqu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Squirll Isicelo Sezemali Zobuqu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Application that allows users to track their spending, set smart goals, optimise their spending using AI powered chatbot. Users can surface the insights related to their spending patterns, smart saving opportunities and see how they progress towards their targets. Receipt tracking allows users to see spending on category and item levels, allowing granular analytics and personalised offerings.
Dimensions & Packaging: A mobile and web application were designed and developed for this project to cater to the needs of different user groups, ensuring accessibility, intuitive navigation, and seamless performance across platforms.
Tags: Product Design, Digital Design, Mobile Application, Web Application, Finance, AI
Production Technology: The app uses the leading AI technologies such as image recognition and natural language processing. Image recognition enables accurate receipt scanning and automatic categorization of expenses, reducing manual input and improving data accuracy. Natural language processing powers the interactive assistant, allowing users to ask questions about their spending, receive personalized insights, and set financial goals using everyday language.
Design Challenge: The challenge was to design an experience that empowers users to quickly analyze spending and make optimal financial decisions using AI. We addressed this by introducing smart summaries, clean visualizations, and a conversational chatbot that simplifies complex data.

This integrated AI assistant serves as both a guide and a dynamic reporting tool, monitoring spending to highlight unusual activity and savings opportunities in real time. By translating technical analysis into actionable, plain language insights, the chatbot reduces the mental burden of money management and supports more informed decision making.
Research: We conducted research to address the stress and confusion many adults face in everyday money management. Through interviews, market research, and usability tests, we uncovered key challenges like information overload, inconsistent saving habits, and emotional fatigue around finances. Insights revealed a strong need for intuitive, personalized tools that ease decision making and build confidence over time. These findings shaped Squirll’s conversational design, smart nudges, and emotionally aware feedback.
Inspiration: This design was inspired by premium applications that prioritize both elegance and functionality combining a sleek, minimal dark theme with intuitive navigation. Every detail, from the high-contrast charts to the contextual AI chatbot responses, is crafted to make financial management not just smarter, but genuinely enjoyable. The dark theme makes the interface feel sleek while helping key numbers and charts stand out.
Project Duration: The project was designed in London and went live in 2025.
Operation Flow: Users log their receipts using camera or manual entry, the system analyzes and transforms print receipts into digital. Using AI, the system provides insights about trends and spending patterns for the individual user, highlighting potential tax refunds, expiring warranties, and opportunities to optimize future purchases.
Team Members: Designer: Maria Borysova