Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko ngu-Li Xiang

Uyilo olubizwa ngokuba yi-Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko olwenziwe ngu-Li Xiang ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2026

Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko

ngu Li Xiang

Umxhasi: Top Toy

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

25,555

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#174271

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko

I-Top Toy luyilo lwangaphakathi lwevenkile eyintloko yehlabathi ekwiNanjing East Road eShanghai. Le venkile isebenzisa ulwimi lwendawo olunemidlalo oluphefumlelwe kukupakishwa kwezinto zokudlala kunye neekhonsoli zemidlalo zakudala. Umphambili wesakhiwo ukhumbuza ngephakheji ye-blister, kwaye izitepsi zicwangciswe njengamanqanaba omdlalo. Iindawo zabalinganiswa ezinemibala, iindawo zekofu kunye neebhloko zokwakha zenza imibono ekhokelela ekuhloleni. Ulwakhiwo lwemodyuli kunye nemibala eqaqambileyo ixhasa umxholo wokudlala. Olu yilo lujolise ekwenzeni ukuthengisa okuphathekayo kube nokusebenzisana kwaye kutsale iimvakalelo zeendwendwe zazo zonke iminyaka.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Top Toy Uyilo Lwangaphakathi Lwevenkile Eyintloko yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Iithegi: interior, retail
Uphando: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Inkuthazo: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Ubude Beprojekthi: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Ukuhamba Komsebenzi: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Amagunya Emifanekiso: SFAP