Mercedes-Benz Russia SAO Uyilo Lomboniso by Viktor Bilak

Mercedes-Benz Russia SAO Uyilo Lomboniso by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IntsimbiIngaphakathi· 2016

Mercedes-Benz Russia SAO Uyilo Lomboniso

by Viktor Bilak

Client: Expolevel

Ibhaso Lentsimbi le-A' Design Award Winner in Ingaphakathi Category

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Vula Ivenkile Ngoku Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mercedes-Benz Russia SAO Uyilo Lomboniso

Olona luvo lubalaseleyo lobuhle bokumelwa kweMercedes-Benz Russia SAO ngumfanekiso wendlela ejijekileyo. Ibonakaliswa yimigca ephukileyo yokulandela ngomgangatho phantsi, kwisilingi nakwiindonga zomphathi. Idibanisa zonke iindawo zomnquba kwaye ilungiselele indawo yokuhamba yeendwendwe esitendini.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Mercedes-Benz Russia SAO Uyilo Lomboniso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Mercedes-Benz Russia SAO Uyilo Lomboniso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Mercedes-Benz Russia SAO Uyilo Lomboniso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Mercedes-Benz exhibition stand presented commercial vehicles, produced in Russia. The main idea of artistic conception of the stand - the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand.
Dimensions & Packaging: The exhibition stand is 1504 sq. m. It consists two islands 16x36x7 m and 26x36x7 m.
Tags: The image of road, broken lines, twisting way, dropped ceiling, Mercedes-Benz Russia SAO, Double Form Octanorm system.
Production Technology: The stand constructed by Double Form Octanorm system, surfaces made from ecological materials - recycled chipboard.
Design Challenge: The hardest part of design activity was to organize the space for demonstration a lot of cars. The image of road help to decide this task.
Research: This project required detailed empirical research the real space for placement of vehicles. For this aim it was necessary to organize all cars in groups and to place them on the plan of the stand, then to build them in 3D project.
Inspiration: The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Project Duration: The project started in May 2015 in Moscow and finished in September 2015 in Moscow. It was realized in Comtrans-2015 in September 2015, Moscow, Russia.
Operation Flow: The main artistic idea of the stand - the image of twisting road. It is expressed by broken lines of track on the floor and repeating it lines of dropped ceiling. They organized the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #2: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #3: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #4: Photographer Viktor Bilak, Mercedes-Benz, 2015.
Image #5: Photographer Viktor Bilak, Mercedes-Benz, 2015.