Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IntsimbiIngaphakathi· 2019

Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Ibhaso Lentsimbi le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili

Umbhalo Wencwadi: I-Niannujiao Jiaoding Flagship Store yindawo yangaphakathi yorhwebo eBeijing, eTshayina, ebambe iimpawu ezimbini zezinxibo zabasetyhini kwindawo enye emalunga nee-180 iiyunithi ezisikwere. Umbono woyilo uyalinganiswa kwaye ungathathi hlangothi. Isimbo, umbala, ukujikeleza kwabantu, umsebenzi kunye noluhlu lweemveliso kuyalinganiswa ukuze uphawu ngalunye lugcine uhlobo lwalo lobuqu. I-Niannujiao ineliso elihle kwaye icacile, ngoxa i-Jiaoding ihlaziyekile, ilula kwaye yile-fashoni. Izinto ezisetyenzisiweyo zibandakanya iithayile zelitye elimdaka, ukumboza kwenyithi yebhronzi, isipili esicace gca, umbala omhlophe nopinki, amaqweqwe omthi, ilaphu kunye ne-terrazzo eyenziwe ngobuchule.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Niannujiao Jiaoding Flagship Store Umsebenzi Ophambili: IVenkile Ephambili iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi