Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu by Futoshi Masuda

Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu by Futoshi Masuda is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IgolideIngaphakathi· 2020

Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu

by Futoshi Masuda

Client: The client's name is waltz. Margot is the name of waltz's bar business format.

Ibhaso Legolide le-A' Design Award Winner in Ingaphakathi Category

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Colors

The Design

About Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu

IMarugo Shinbashi yibha yewayini kunye nendawo yangaphakathi yerestyu ebekwe kwisitalato esixakekileyo eShinbashi, eTokyo. Isangqa sophawu lwebranti yeMarugo siphindaphindwa kuyo yonke indawo yangaphakathi ukuphucula ukubonakala nokukhunjulwa. Udonga olunamathayile abomvu njengewayini kunye nebhentshi enamaqhosha ziphethe umxholo wesangqa, ngelixa amacwecwe obhedu anemibala eTakaoka copperware egubungela udonga lulonke. Ithayile yesitena esiyicube kunye nomthi wemahogani zigqibezela uluhlu lwezinto ezisetyenzisiweyo. Ukukhanya okungathanga ngqo kwalungiswa ngomzekelo opheleleyo ngobungakanani ukuze ukukhanya kubonakale ngokucacileyo kwisangqa ngasinye. Le ndawo igubungela iimitha ezisikwere ezili-105.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Marugo Shinbashi uYilo lwaNgaphakathi lweRestyu idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This restaurant is a project that also incorporates the circle that constitutes the Margo logo into the interior.
With a sense of openness and casualness of the wine bar,Masterd tried eye-catching and memorable devices.
It is neither a sum nor the sea by using the red color of the counterback, the buttoned bench and the copper panel used for the elements of the ocean and the Takaoka copperware on the entire wall and combining Japanese materials Masterd think Masterd was able to make something that was not there.
Dimensions & Packaging: 105㎡
Tags: Marugo,restaurant,bar,shinbashi,takaoka,masterd
Production Technology: Colored copper plate of Takaoka copperware,wine red tile,Cube brick tile,Mahogany Wood,
Design Challenge: In order to make the light clear from the circle, a full-size mockup was made and the installation position of the indirect lighting was adjusted.
Research: It was necessary to have both the eye-catching standout mechanism and the open feeling and casual feeling like a wine bar for the downtown street called Yanagi Dori.
Inspiration: It was planned to be a busy, crowded downtown area called the bridge Yanagi Dori. In order to convey the store's visibility and the business condition of the wine bar, Masterd incorporated the mark of restaurant sign circle into the wall of the wine red wall and the bench, and tried an eye-catching and memorable device.
Project Duration: 3-13-4-1F Shinbashi, Minato-ku, Tokyo
Operation Flow: To improve visibility in miscellaneous areas called Shinbashi.
To convey that the store being developed in Shinjuku has appeared in a new area.
For the purpose mentioned above, ○ used in the brand sign was incorporated into the interior design.
Team Members: designed by Masterd co.,Ltd
Image Credits: Photographer/Nacása & Partners Inc.　Kanno Kai