Care for Mom to Be Uphando Lokuqwalasela Uluntu ngu-Seyon Kim

Uyilo olubizwa ngokuba yi-Care for Mom to Be Uphando Lokuqwalasela Uluntu olwenziwe ngu-Seyon Kim ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNtlalo.

IbhronziEzentlalo· 2020

Care for Mom to Be Uphando Lokuqwalasela Uluntu

ngu Seyon Kim

Umxhasi: Seyon Kim

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ezentlalo

25,527

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#87971

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Care for Mom to Be Uphando Lokuqwalasela Uluntu

Isicwangciso esithi Care for Mom To Be luphando lokuqwalaselisa uluntu malunga neemfuno zabasetyhini abakhulelweyo abahambayo. Uphando lucela abanye abakhweli ukuba banikeze isihlalo kuloliwe okanye indawo yokupaka imoto. Umfanekiso obonakalayo ukhula uphuma kwilogo edibanisa umzimba womntu okhulelweyo nomlo wentliziyo, ummela ukukhulelwa nokhathalelo. Umbala ofudumeleyo osasetyeni obudibaniswe nombala obomvu neorenji usetyenziswa endaweni yombala oqhelekileyo odibanisa nokukhulelwa. Amaphepha ababalisi neetikiti zesubway eziprintiweyo ziphethe ilogo kwiziteshi nakwiindawo zokupaka.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Care for Mom to Be Uphando Lokuqwalasela Uluntu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Care for Mom to Be Uphando Lokuqwalasela Uluntu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Care for Mom to Be Uphando Lokuqwalasela Uluntu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Imilinganiselo nePakishini: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Iithegi: care, pregnant, awareness, campaign
Ubuchwepheshe Bokuvelisa: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Umngeni Woyilo: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Uphando: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inkuthazo: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Ubude Beprojekthi: 3 weeks in New York City.
Ukuhamba Komsebenzi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Amalungu Eqela: Seyon Kim
Amagunya Emifanekiso: Photographed by Seyon Kim