Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho ngu-Hong Kong Trade Development Council

Uyilo olubizwa ngokuba yi-Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho olwenziwe ngu-Hong Kong Trade Development Council ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMisitho kunye neZiganeko.

IsilivereUmsitho· 2020

Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho

ngu Hong Kong Trade Development Council

Umxhasi: Hong Kong Trade Development Council

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Umsitho

56,680

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#90060

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho

Book Text: I-Hong Kong Houseware Fair 2019 luyilo lomsitho olwenzelwe umboniso wentengiso obanjelwe kwiZiko leNkomfa nemibukiso yaseHong Kong (Hong Kong Convention and Exhibition Centre). Uyilo lugubungela iindawo ezintathu: ukufakelwa kokwamkela kwindawo yokungena, indlela yokungena eholweni lomboniso, kunye nomboniso owohlukileyo woqikelelo lwezalathisi. Ukufakelwa kokwamkela kulinganiselwa kwiimitha ezingama-30 ezinesikwera kunye neemitha ezi-5 ubude kwaye kuquka iskrini esikhulu se-LED. Izixhobo ziquka inkqubo yealuminiyam esebenziseka ngokutsha, izibane zomgca ze-LED, iipaneli ze-acrylic kunye nekhaphethi ebola ngokwendalo. Imibala kunye neemilo ethathwe kwingxelo yezalathisi zeshishini zidibanisa ezi ndawo zintathu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hong Kong Houseware Fair 2019 Primary Function: Ukufakelwa Komsitho yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Imilinganiselo nePakishini: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Iithegi: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Ubuchwepheshe Bokuvelisa: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Umngeni Woyilo: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Uphando: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inkuthazo: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Ubude Beprojekthi: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Ukuhamba Komsebenzi: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.