Camel Robot Umsebenzi wobuGcisa beDijithali by Edu Torres

Camel Robot Umsebenzi wobuGcisa beDijithali by Edu Torres is a highly esteemed winner of the very prestigious 2020 Ibhaso Legolide le-A' Design Award in Uyilo lweGrafiki yeKhompyutha, ukuYila nge-3D, ukuFaka iziKhumba, kunye nokuRenda Competition Category.

IgolideIgrafiki yeKhompyutha· 2020

Camel Robot Umsebenzi wobuGcisa beDijithali

by Edu Torres

Client: Camel

Ibhaso Legolide le-A' Design Award Winner in Igrafiki yeKhompyutha Category

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Colors

The Design

About Camel Robot Umsebenzi wobuGcisa beDijithali

ICamel Robot ngumsebenzi wobugcisa bedijithali otolika ngokutsha ilogo yebhrendi njengesilwanyana serobhothi. Lo mfanekiso wakhiwa njengemodeli enemilinganiselo emithathu kwaye waqulunqwa ngesigqibo esiphezulu ukuze uprintwe nokuboniswa kwiindawo zemiboniso nakwiiofisi. Iimpembelelo zathathwa koomatshini boshishino, kwirobhotiki nakwintsomi yenzululwazi. Umzimba uvulekile ngokuyinxenye, ngoko iintambo zangaphakathi kunye nomthombo wamandla zihlala zibonakala. Umbala oluhlaza okwesibhakabhaka ongathathi cala kunye nomnyama ugcina ingqwalasela kwisithunzi esiphambili. Umgangatho weenkcukacha ulinganisiwe ukuze uhlale ukholeleka kwaye ufundeke lula.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Camel Robot Umsebenzi wobuGcisa beDijithali ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Camel Robot Umsebenzi wobuGcisa beDijithali iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Camel Robot Umsebenzi wobuGcisa beDijithali idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.