Free Estonian Ukuzonwabisa by Olga Raag is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo loBugcisa obuHle kunye nokuFakwa kwoBugcisa Competition Category.

IsilivereUbugcisa obuHle· 2020

Free Estonian Ukuzonwabisa

by Olga Raag

Client: KLG Eesti AS

Ibhaso Lesilivere le-A' Design Award Winner in Ubugcisa obuHle Category

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Colors

The Design

About Free Estonian Ukuzonwabisa

Kulo msebenzi wobugcisa uhlukile, u-Olga Raag wasebenzisa amaphephandaba ase-Estonia ukusukela ngonyaka xa imoto yayiveliswa okokuqala ngo-1973. Iziphumo zokugqibela zashicilelwa kwizinto ezizodwa ezisetyenziswa ezimotweni, ezihlala iminyaka eli-12, kwaye kwathatha iiyure ezingama-24 ukufaka isicelo. I -estonia yasimahla iyimoto edonsa ingqalelo, ejikeleze abantu abanamandla amnandi kunye nostalgic, iimvakalelo zobuntwana. Imema ukwazi kunye nokuzibandakanya kuye wonke umntu.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Free Estonian Ukuzonwabisa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Free Estonian Ukuzonwabisa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Free Estonian Ukuzonwabisa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.