Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela ngu-Zhidong Du

Uyilo olubizwa ngokuba yi-Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela olwenziwe ngu-Zhidong Du ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2020

Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela

ngu Zhidong Du

Umxhasi: MET Creative Brand

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

32,497

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#95774

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela

I-Yum Rob yindawo yokutyela ekrelekrele enomxholo esixekweni saseHengshui. Ingaphakathi ligubungela iimitha ezingama-450 ezingdesikwere kwaye lilandela isimbo sanamhlanje nesilula. Umnyango usebenzisa i-arc ejikelezayo ethathwe kumfanekiso werobhoti wesitampu, ebiyelwe ngesitili esingagqwalisiyo esifana nesipili. Iindawo ezinemibala yesipili kumacala amathathu wepaseji yangaphakathi zidala indlela ekutshonelayo. Imigca yezibane ezinemibala kunye nezibane zefayibha ezilucwecwe kuphahla lubumba imo-moya yokubona. Indawo yokulinda inezitulo ezinamanqwanqwa ezikhokela ukushukuma nezibamba iindwendwe ezingaphezulu. Umboniso obonisa yonke indawo ugqibezela indawo yokutyela.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Yum Rob Primary Function: Ubume Bangaphakathi Bendawo Yokutyela yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Imilinganiselo nePakishini: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Iithegi: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Ubuchwepheshe Bokuvelisa: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Umngeni Woyilo: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Uphando: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inkuthazo: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Ubude Beprojekthi: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Ukuhamba Komsebenzi: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Iipathenti: Copyrights belong to Zhidong Du, 2019.
Amalungu Eqela: Zhidong Du
Ailing Xu
Amagunya Emifanekiso: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.