Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa by XU Studio

Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa by XU Studio is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lweNdawo yangaPhakathi kunye noMboniso Competition Category.

IsilivereIngaphakathi· 2020

Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa

by XU Studio

Client: XU Studio

Ibhaso Lesilivere le-A' Design Award Winner in Ingaphakathi Category

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The Design

About Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa

Book Text: I-Extra Time Cinema yisinema negalari efumanekayo xa uyifuna, ebekwe kumgangatho wesibini ophantsi komhlaba we-mall yokuthenga eShanghai. Ngaphakathi kugubungela iimitha ezingama-800 ezingqukuva. Ibhari imi embindini wendawo esesiqingatha somjikelo one-radius yeemitha ezi-9, ngoko le ndawo inokusetyenziswa njengendawo yekofu, isalon yezifundo, iqonga lemidlalo yomdaniso kunye nendawo yokwazisa iimveliso. Udonga olungaphandle lugutyungelwe ngentsimbi engagqwathekiyo esongwayo ejinga njengesipili, kwaye iimbonakalo zitshintsha njengoko abantu bedlula. Iisulko zentsimbi engagqwathekiyo ezijikelezileyo zibamba iintambo zokukhanya kunye neepaneli zelanga zeplastiki, ezidangazela ngombala oluhlaza okwesibhakabhaka, oluhlaza okwengca kunye nomibala obomvu okwerozi.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Extra Time Cinema Primary Function: Isinema, Igalari yezobuGcisa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.