Project Yellow Uyilo Lwepenki Ebonakalayo by Yu Chen

Project Yellow Uyilo Lwepenki Ebonakalayo by Yu Chen is a highly esteemed winner of the very prestigious 2020 Ibhaso Lesilivere le-A' Design Award in Uyilo lweGrafiki yeKhompyutha, ukuYila nge-3D, ukuFaka iziKhumba, kunye nokuRenda Competition Category.

IsilivereIgrafiki yeKhompyutha· 2020

Project Yellow Uyilo Lwepenki Ebonakalayo

by Yu Chen

Client: Hubei University of Technology

Ibhaso Lesilivere le-A' Design Award Winner in Igrafiki yeKhompyutha Category

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Colors

The Design

About Project Yellow Uyilo Lwepenki Ebonakalayo

IProjekthi ye-Yellow yiprojekhthi yobugcisa ebanzi eyakha ingqokelela yokubonakalayo yento yonke etyheli. Ngokwombono ophambili, ukuboniswa okukhulu kwangaphandle kuya kwenziwa kwizixeko ezahlukeneyo, kwaye uthotho lwenkcubeko kunye nolwakhiwo luya kuvela ngexesha elinye. Njenge-IP ebonakalayo, iProjektha i-Yellow inomfanekiso obonakalayo kunye nenkqubo yombala esebenzayo yokwenza umbono ongobumbano, owenza abantu bangalibaleki. Ilungele ukukhuliswa okukhulu kwe-intanethi kunye nokungaxhunyiwe kwi-intanethi, kunye nokukhutshwa kwezinto ezibonakalayo, yiprojekthi yoyilo eyahlukileyo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Project Yellow Uyilo Lwepenki Ebonakalayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Project Yellow Uyilo Lwepenki Ebonakalayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Project Yellow Uyilo Lwepenki Ebonakalayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen