Alignment to Air 3 ד אַנאַמיישאַן

Press Kit

Unique Properties

As for the personal experimental projects, when starting with the alphabet, A for the typography animation, Jin just came up with the conflicting words in some way such as Alignment to Air which is the title of this project. With that in mind, the animation presents more precise and elaborate moments for the first word.
On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

Dimensions & Packaging

1 Video, 29 Seconds, 1080 x 1080 Pixels

Tags

3D Animation, Motion Design, Mograph, 36Days of Type, A, Photorealistic Rendering

Production Technology

Maxon Cinema 4D for 3D Software
Octane for Render Plugin
Adobe Creative Cloud such as After Effects, Premier Pro, Photoshop, Illustrator, and Audition for Retouch and Composite Tool

Design Challenge

As for the modeling and texturing, it required a great effort to create and map in that this project comes with sophisticated abstract shapes with many layers of them. On top of that, animating was a hard task as well to match up with the complicated geometric forms.

Research

Before diving into gathering reference for the animation, Jin was trying to set the project title first which is Alignment to Air. With the title, he was gathering a wide variety of related images and videos via Google, Pinterest, Behance, Dribble, and Vimeo. Depending on the words, the vibe of the graphics was totally different in that the Alignment comes with more organized and systematic visuals, while the Air literally presents relaxed and easy things.

Inspiration

Many designers are recently working on 36 days, weeks, months of type projects to broaden their perspective and improve skills. Those creatives give Jin much inspiration all the time, and He has also been diving into this. While designers out there usually create this project with either static image or just quite short moving sequences, He likes to make one of a kind animations which could stand for more meaningful moments beyond just the beauty of design.

Project Duration

The project started in March 2020 in New York City and it's an ongoing work via social media and personal online portfolio.

Operation Flow

This animation catches people eyes on the transformation of the alphabet, A by showing its dynamic performance with various visual effects.

Image Credits

Image: Jin Jeon(J2Motion)
Video: Jin Jeon(J2Motion)
Sound: Jin Jeon(J2Motion), Motion Array