ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ by Armand Van Oord - ShiftCam Limited

ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ by Armand Van Oord - ShiftCam Limited is a highly esteemed winner of the very prestigious 2021 A' Design Award אין בראָנדז in קאַמעראַ און פֿאָטאָגראַפֿיע אויסריכטונג דיזײַן Competition Category.

בראָנדזפֿאָטאָגראַפֿיע אויסריכטונג· 2021

ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ

by Armand Van Oord - ShiftCam Limited

Client: ShiftCam Limited.

A' Design Award אין בראָנדז Winner in פֿאָטאָגראַפֿיע אויסריכטונג Category

33,472

Verified Award Winner

Verify Award Status for #107512

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ

הייַנט, רירעוודיק פאָנעס האָבן ווערן דער הויפּט מקור פון געזעלשאַפטלעך אינהאַלט שאַפונג. כאָטש באַקוועם, שיסערייַ אויף רירעוודיק לאַקס טרייסט. ShiftCam ProGrip איז אַן ערגאַנאַמיק לייזונג וואָס גיט די פעלנדיק טרייסט אין רירעוודיק שיסערייַ. ProGrip האלט אינהאַלט קריייטערז צו דרייען אַלע טאָג, בשעת זיי סימלאַסלי פּאַסיק אין זייער רירעוודיק שעפעריש וואָרקפלאָוו. פּראָגריפּ ס ינטואַטיוו פּלאַן און יקספּאַנדאַביליטי מאַכן עס די לעצט אַקסעסערי פֿאַר רירעוודיק אינהאַלט קריייטערז.

The Recognition

About the A' Design Award אין בראָנדז

ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. ShiftCam ProGrip פּראָגריפּ רירעוודיק באַטאַרייע גריפּ באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ProGrip empowers user mobile creative workflow in each step of the journey. Users can instantly gear up any mobile device to shoot, dock, (re)view content on-the-go. The ergonomics achieved by familiar rubber grip, index finger shooting, and improved balance adds comfort to a mobile for prolonged creative sessions. Paired with wireless charging capability to allow full focus on content creation without interruptions. Also expandable as an accessories rig for a customized shooting experience.
Dimensions & Packaging: 16cm(W) x 7cm(D) x 9cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, universal symmetrical clamp system, 3 PCBs with over 70 components in total, featuring Bluetooth shutter button. 15W wireless charging, 20W PD charging output via type-c, contains 2 lithium ion 18650 battery cells (total 6700 mwah), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry standard cold shoe mount and 1/4 inch screw thread.
Tags: Mobile Accessories, Battery Grip, Photography, Videography, Content Creation
Production Technology: With form follows function as the main design mantra and ergonomics as the key focus, we created a design with a compact enclosure to hold the key components. As portability and comfort are important attributes to the user, we adopted a more rounded, organic yet minimalistic design language. Having a strong and smart unibody construction also allowed us to build it with a high degree of recycled plastic. This product is so comfortable that it disappears within the experience as the users are shooting, so they can truly stay in the moment and enjoy creating the content that they love.
Design Challenge: ProGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing this complex product in the times of COVID has been a challenge. With the project team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
Research: Researching the habits of photography enthusiasts, we realized that they are reluctant to switch from dslr to mobile due to the inherit awkwardness that comes with mobile shooting. It lacks the balance and comfort DSLR provides. ProGrip's ergonomic grip design and Bluetooth shutter button recreates the DSLR shooting experience for mobile. It is a product that empowers users' mobile creative workflow at every stage, so users can gear up, shoot, edit, (re)view, and share their content on-the-go.
Inspiration: Today, mobile devices have become one of the main sources for asset creation. Although convenient and assessable, shooting on mobile lacks the balance and stability that a DSLR offers. We aim to solve this dilemma with ProGrip, an ergonomic solution that recreates the DSLR shooting experience for mobile. With an ergonomic design paired with wireless charging capabilities, ProGrip keeps content creators shooting all day in comfort, while seamlessly fitting into the full mobile creative workflow.
Project Duration: The ProGrip project started in November 2019 with concepting and preliminary engineering. In June 2020, ProGrip was launched on Kickstarter as ShiftCam's biggest product launch yet. Within two months, the project has successfully raised over USD700,000 with over 4000 backers on Kickstarter. With key project management in Hong Kong, engineering in the Netherlands, and assembly in China, production of ProGrip will begin in May 2021 and the product will officially launch in retail in July 2021.
Operation Flow: The ergonomic design of ProGrip makes it an intuitive product that is easy to use. Any user can pick it up and instantly begin shooting without a learning curve. As our target audience are smartphone users who have experience shooting on mobile, they won't need to adapt to a new workflow - ProGrip will integrate seamlessly into their current processes. With a product that is so accessible and easy to use, anyone can be empowered to become a mobile content creator and tell their unique stories.
Team Members: Benson KL Chiu
Vicki Tsim
Armand van Oord
Alison Tang
Roxy Yeung
Kevin Hui
Apple Mok
Keith Wong
Image Credits: Image 1: Creator Armand van oord, Progrip Rendering 1, 2021.
Image 2: Creator Armand van oord, Progrip Rendering 2, 2021.
Image 3: Creator Armand van oord, Progrip Rendering 3, 2021.
Image 4: Creator Armand van oord, Progrip Rendering 4, 2021.
Image 5: Creator Armand van oord, Progrip Rendering 5, 2021.