Inspiration וועבזײַטל

Press Kit

Unique Properties

To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience

Dimensions & Packaging

UI UX technology and website construction

Tags

Z-era, Fashion

Production Technology

Using progressive UI technology to realize

Design Challenge

The team received a lot of database and found it hard to sort out

Research

To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance

Inspiration

ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.

Project Duration

Shanghai 2020.11-2021.2

Operation Flow

To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

Patents

"Trademark (Year) Trademark Holder."

Image Credits

ZIPPO NO.347274