360 Design Budapest אויסשטעלונג דיזיין by Hungarian Fashion and Design Agency

360 Design Budapest אויסשטעלונג דיזיין by Hungarian Fashion and Design Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award אין בראָנדז in אינעווייניקסטער רוים און אויסשטעלונג דיזײַן Competition Category.

בראָנדזאינטעריער· 2021

360 Design Budapest אויסשטעלונג דיזיין

by Hungarian Fashion and Design Agency

Client: Hungarian Fashion & Design Agency

A' Design Award אין בראָנדז Winner in אינטעריער Category

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Colors

The Design

About 360 Design Budapest אויסשטעלונג דיזיין

360 Design Budapest איז אַ הייבריד אויסשטעלונג פֿון הײַנטצײַטיקן אונגאַרישן און צענטראל־אייראפעיִשן דיזיין. די פֿיזישע אויסשטעלונג האָט פֿאַרנומען אַ ספּעציעל געבויטן פּלאַץ פֿון 265 קוואַדראַט מעטער, צעטיילט אין פֿינף אָפּטיילן: אַ רעגיסטרירונג און באַגריסונג ראַיאָן, אַ מעדיע־פּלאַץ מיט גרויסע עקראַנען פֿאַר רעקאָרדירטע קרײַזטיש־דיסקוסיעס, און דרײַ אויסשטעלונג־ראַיאָנען פֿאַר די געוויזענע אָביעקטן. אַ דיגיטאַלע פּלאַטפֿאָרמע שפּיגלט אָפּ דעם געבויטן פּלאַץ, אַזוי אַז באַזוכער קענען דורכגיין די אויסשטעלונג אָנליין. יעדער אָביעקט איז פֿאַרבונדן מיט אינפֿאָרמאַציע וועגן דעם דיזײַנער און דער געשיכטע הינטער דער אַרבעט. ווירטועלע רעאַליטעט ברילן זענען געווען צוטריטלעך אויפֿן אָרט.

The Recognition

About the A' Design Award אין בראָנדז

360 Design Budapest אויסשטעלונג דיזיין איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון 360 Design Budapest אויסשטעלונג דיזיין ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. 360 Design Budapest אויסשטעלונג דיזיין באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Last October 360 Design Budapest opened its virtual and physical doors to visitors. The uniqueness of the exhibition is its phygital nature, allowing us - despite the current pandemic situation - to successfully deliver a regional-scale event and to provide our public to visit the exhibition both offline and online. On the digital platform of the exhibition, the visitors can walk through the exhibition space - just like they were visiting the built exhibiton that took place last October - and admire the work of Hungarian contemporary designers, but also to visit the regional exhibition - as a perfect mirror of the physical exhibiton.
Dimensions & Packaging: The physical exhibition took place in a custom-made space of 265 m2, that has been divided into 5 main sections: Registration and welcome area, media space to show the pre-registered roundtable discussions on giant screens, and 3 exhibition spaces dedicated to the artworks following the concept of the event.

The digital exhibition space represents an extension of the physical space, and was conceived in a way that it is the exact mirror image of the physically built space.
Tags: phygital, hfdadesign, 360DesignBudapest, 360dbp, exhibition, digital platform, hfdagency
Production Technology: For the digital platform of the event, upon choosing the digital solution, it was a key element to make sure that those who are visiting only the digital platform have the same real experience as they were walking in the physically built space. Thanks to the digital exhibition, the audience had the opportunity to get to know the showcased creations from the point of view of the designer alongside with the stories behind them: with just a click on the icon next to each product, those interested could also find out the true essence of these unique works and even had the chance to purchase them.
Design Challenge: The main challenge was to deliver a regional-scale event even despite the current pandemic restrictions, to find a format that would be available both offline and online to reach the same amount of people. At the offline exhibition, the main challenge was to ensure the safety of our visitors and exhibitors.

By the digital expansion of the physical exhibition, we were able to create an opportunity to present the works of talented designers extensively and safely, even in the midst of the virus situation.

Part of the concept was to point out how physical and digital spaces can be mashed together.

This digital platform dedicated to the event enables everyone to view the exhibition online regardless of geographical distance, so if someone missed to visit the physical exhibition, they will always have the opportunity to walk in the digital space to admire the creations.
Research: Due to the pandemic situation the Hungarian Fashion & Design Agency was urged to create an event with new and unique solutions to establish the same value and standard as if there were no crisis situation at all and to keep the same accessibility of the exhibition despite the situation.

The agency brought this exhibition to life with very irregular circumstances, but still wanted to keep its meaning – how we can implement these contemporary creations into the everyday lives of the general public.

The uniqueness of the exhibition laid upon the fact of its both digital and physical nature to create something hybrid, something completely new. It was a challenge for the organizer to reach the same amount of audience but also to make sure to keep a safe environment for them while still keeping the numbers that were originally planned.
Inspiration: 360 Design Budapest was aiming to showcase the present state of the Hungarian design industry alongside the role of design in our everyday lives. The event displays designers of the Hungarian and regional design scene, who work on the highest standards, highlighting also through this high-value selection that Hungarian and Central European is indeed world class.
The physical exhibition was hosted in a custom-made exhibition space where the selected designer objects were presented in three main areas.
Project Duration: The preparations of 360 Design Budapest started early May, 2020 and needed constant review due to the pandemic situation. The exhibiton opened its physical and digital doors on 8 October 2020 in Budapest, in a location custom-made for the event. Although the former one only lasted for 3 whole days, the digital platform is still available to visit to this day.
Operation Flow: Participant engagement was insured, since all three days the physical exhibition was open, it attracted visitors to maximal capacity.

Additionally, the visitors of the physical exhibition could experience the digital space using the VR glasses that were placed on the spot.

Thanks to the digital platform of the event, the exhibition can still be visited by everyone, regardless their geographical location. Not only it enables to reach even more design-minded people but also helps to extend the duration of the event. Also, it is a perfect tool to reach people who would have visited the physical exhibition under normal circumstances but who decided to stay away due to the pandemic.
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