Embrace אריגינעלע פֿונקציע: אָרט-ספּעציפֿישע וואַנטמאָלעריי by Supernova Art Embassy is a highly esteemed winner of the very prestigious 2021 A' Design Award אין אײַזן in שיינע קונסט און קונסט אינסטאַלאַציע דיזײַן Competition Category.
אײַזןשיינע קונסט· 2021
Embrace אריגינעלע פֿונקציע: אָרט-ספּעציפֿישע וואַנטמאָלעריי
Client: Memorandum Project
A' Design Award אין אײַזן Winner in שיינע קונסט Category
Verified Award Winner
Verify Award Status for #121349The Design
About Embrace אריגינעלע פֿונקציע: אָרט-ספּעציפֿישע וואַנטמאָלעריי
בוך טעקסט: "אַרומנעם" איז אַ אָרט-ספּעציפֿישע וואַנטמאָלעריי געמאָלן אויף אַ בנין־פֿאַסאַד אין סטערליטאַמאַק. די וואַנטמאָלעריי איז 27 מעטער הויך און 15 מעטער ברייט, מיט אַ געמאָלטער פֿלאַך פֿון 405 קוואַדראַט־מעטער. מען האָט גענוצט פֿאַסאַד־פֿאַרבן און פֿאַרב־ראָלערס, און פֿאַסאַד־ליפֿטן האָבן דערמעגלעכט צו מאָלן אין הייך. די קונסטלערישע אַרבעט האָט געדויערט דריי וואָכן. די דערציילטע געשיכטע דערמאָנט אַ סאָלדאַט פֿון דער 170סטער סטערליטאַמאַקער אינפֿאַנטערי־דיוויזיע, וואָס איז אַוועקגעפֿאָרן צום פֿראָנט מיט אַ זילבערנעם קעשענע-זייגער, און האָט צוגעזאָגט צוריקצוקומען מיט אים. זיין לייבל און דער זייגער זענען געפֿונען געוואָרן אין 2015 און געבראַכט אַהיים צו זיין ווייב.
The Recognition
About the A' Design Award אין אײַזן
Embrace אריגינעלע פֿונקציע: אָרט-ספּעציפֿישע וואַנטמאָלעריי איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Embrace אריגינעלע פֿונקציע: אָרט-ספּעציפֿישע וואַנטמאָלעריי ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Embrace אריגינעלע פֿונקציע: אָרט-ספּעציפֿישע וואַנטמאָלעריי ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The word "memorandum" is translated from Latin as "something you have to memorize", that is why the Memorandum project is dedicated to complex contexts and topics.
Coming home is always an exciting event. That is why the Sterlitamak stage of the project was called "Coming home". It included several emotional aspects of this concept. It was reflected in the approach of Lidiia Averina, the curator, and in the plots of all participants. This project is her personal comeback to her hometown. - Dimensions & Packaging
- Height 27 m, width 15 m, total artistic painting square 405 sq.m
- Tags
- mural art, spray art, public art, fine arts, storytelling, embrace, heritage, memory
- Production Technology
- Some activists took great care of their ancestors memories and the works which may appear basing on historical data and archive photographs. There were different attempts to influence the curator and the artist work. However, the compromise was reached quite quickly and the work turned to constructive direction. The artistic part of the work was done by facade paints and paint rollers. For work at a height, facade lifts (scaffolds) were used.
- Design Challenge
- 4 locations were selected, each of them having common connection with historical old town (although none of the buildings selected was a historically original building). They were different in meanings and the way they belong. Connection with "coming back" had been found immediately and we also had artists sharing common values. That was particularly important for their harmony.
- Research
- Memory of the place is an eclectic mixture of emotions; it is impossible to catch a sole scent. There are pure facts, personal stories, critics, and embellishment. Interpretations multiply and fragment. This is the reason why we want to show our perception among many others.
Andreys work finely reflects the location context with lost wooden buildings as well as the irony on current town situation with chaotic architectural add-ons (tiny business centers) which try to squeeze into any available space and corners. - Inspiration
- The works plot is based in the story of a soldier from 170th Sterlitamak infantry division: in May, 1941, the storys main character wanted to leave his silver pocket watch to his wife. However, his wife said: "You leave with this watch and youll come back with this watch!"
In 2015, during the expedition his remains and personal belongings were found. After 74 years he came home with the watch, as promised, and his 97 years old wife met him. - Project Duration
- The work is dedicated to 75th anniversary of the Great Victory, therefore it must have been finished in 2020 before rainy autumn weather.
There were repair works on the building facades, so the whole project implementation period was 1.5 months. The artistic work implementation took 3 weeks. - Operation Flow
- Now there is one of the main streets of town which connects an old town with new districts, therefore there are always a lot of students and pedestrians on the street. The works are on a high altitude and are well visible.
It is also important that the headquarters of 170th Sterlitamak infantry division was located nearby and here there was a path which was taken by the soldiers leaving to the railway station to go to the frontline. Where new standard buildings stand now, there were wooden houses and buildings. - Patents
- Copyright belongs to Andrey Olenev and Dmitry Kudinov, 2020
- Team Members
- Curator: Lidiia Averina
Artist: Andrey Olenev
Support: Dmitry Kudinov, Alexey Agafonov, Ludmila Averina - Image Credits
- Image #1: Photographer – Dmitry Kudinov, Embrace #1, 2020.
Image #2: Photographer – Dmitry Kudinov, Embrace #2, 2020.
Image #3: Photographer – Dmitry Kudinov, Embrace #3, 2020.
Image #4: Photographer – Dmitry Kudinov, Embrace #4, 2020.
Image #5: Photographer – Dmitry Kudinov, Embrace #5, 2020.
Video Credits: Dmitry Kudinov, Hyperlapse, Embrace and Shihans from bird’s-eye perspective, 2020.
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