Pepsi NFL Limited Edition געטראנק-ביקס פֿאַרפּאַקונג

Press Kit

Unique Properties

To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.

Dimensions & Packaging

110 mm x 50 mm x 110 mm / 18.5 lbs

Tags

Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic

Production Technology

High definition Offset printing on aluminum cans

Design Challenge

Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.

Research

Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.

Inspiration

Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots

Project Duration

3 Months (Nov 20- Feb 21) Mexico

Operation Flow

Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.

Patents

Pepsico Design Center Latam

Image Credits

Pepsico Design Center Latam