Hypnoss היפּנאָס שטײער־לאַמפּ by Parham Elahi Doust

Hypnoss היפּנאָס שטײער־לאַמפּ by Parham Elahi Doust is a highly esteemed winner of the very prestigious 2022 A' Design Award אין בראָנדז in באַלײַכטונג פּראָדוקטן און פֿיקסטורן דיזײַן Competition Category.

בראָנדזבאַלײַכטונג· 2022

Hypnoss היפּנאָס שטײער־לאַמפּ

by Parham Elahi Doust

Client: Modam section

A' Design Award אין בראָנדז Winner in באַלײַכטונג Category

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Colors

The Design

About Hypnoss היפּנאָס שטײער־לאַמפּ

"ווער פֿאָרט אַ וועספּאַ עסט עפּל" (Chi Vespa mangia le mele)—אַ וועספּאַ סלאָגאַן פֿון די 1970ער יאָרן וואָס רעפֿערירט צום פֿאַרבאָטענעם פֿרוכט—פֿײַערט נײַגעריקײט און רעבעליע. די היפּנאָס שטײער־לאַמפּ איז געבוירן פֿון איבערגענומענע איטאַליענישע וועספּאַ טײלן, און פֿאַרוואַנדלט באַוועגונג אין ליכט. זי האַלט איבער דעם אָריגינעלן שטײַער־ראָד און אָדאָמעטער, און טראָגט די קילאָמעטערס וואָס זײַנען אַמאָל געפֿאָרן געוואָרן. אַמאָל האָט דער מאָטאָרציקל געפֿירט דעם וועג אַהײם, איצט באַלויכט ער אים—לעבט איבער באַוועגונג דורך באַלויכטונג.

The Recognition

About the A' Design Award אין בראָנדז

Hypnoss היפּנאָס שטײער־לאַמפּ איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Hypnoss היפּנאָס שטײער־לאַמפּ ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Hypnoss היפּנאָס שטײער־לאַמפּ באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Automobiles and motorcycles have a big part in human lives. People spend significant time with them, but they have a specified lifetime.
As they lit up way to home, now a motorcycle can light up the home.
Hypnoss DNA is selected from scrap famous Italian motorcycle and become alive again and is given the chance to continue their journey in another form, the whole steering wheel and its odometer with a unique number of kilometers passed.
Dimensions & Packaging: 700 mm x 300 mm x 1150 mm
Tags: lighting, ready-made, vespa, shade-lamp, floor-lamp
Production Technology: Hypnoss floor lamp is built up in 3 parts. The first one is a refurbished steering wheel of the scrap motorcycle with a long-lived odometer and all-new plastics as the main and the shining part. Its wiring remapped for turning on lamp and odometer's lights by its original switch.
The second and centric metal part is inspired by the outlines of the original steering wheel and tripod joints, made by the CNC milling method.
The tripod is the third part made from high-grade beech wood to fit better in every home as a piece of furniture.
Design Challenge: As the steering wheels are from a scarp motorcycle, it was a challenge to refurbish it and do not erase its memory. The main steel body and the odometer were selected to represent its identity and its memory. The wiring changed to turn on floor lamp by original motor lamp switch powered by local mains electricity. The main steel part has been sandblasted and painted new. Working with different specialties like a mechanic, sandblasting, car painter, electrition, CNC milling, and carpentry was the big challenge and also the exciting part of the project.
Research: The intention from the beginning was to extend the life of the thing that lived with us. As people spend significant time changing their place in cities, they live with automobiles and motorcycles and they affect the people's lifestyle. we focused on the most stylish motorcycle that in each decade has different characteristics and belongs to a different caste. The project focused on personas that had a memory with them and designed their relation with the floor-lamp. Each product has a book and an identity card that contains photos and illustrations of these relations to introduce itself to the new owner.
Inspiration: "chi Vespa mangia le mele";Who rides a Vespa eats apple. This sentence, a reference to the forbidden tree in biblical scriptures, was part of Vespa's advertising campaign in the 70s. Here eating an apple is a metaphorical indication of doing away with societal conventions and their ensuing chains: Man was tempted, ate an apple, and was expelled from the garden of Eden.
Eating an apple is taboo, thus Vespa bikes were for all those who wanted to break the boundaries of the system and librate
Project Duration: The project started in the first quarter of 2019
Operation Flow: Hypnoss works as stand lighting and you can turn it on by original motorcycle electric switch on the steering wheel.
it can be adjusted in different levels and also rotated on the centric part
Image Credits: ELECT studio