Proof of Existence וואָמען by Hyeonjeong Woo is a highly esteemed winner of the very prestigious 2022 A' Design Award אין בראָנדז in מאָדע, באַקליידונג און קליידער דיזײַן Competition Category.
בראָנדזמאָדע· 2022
Proof of Existence וואָמען
Client: Hyeonjeong Woo
A' Design Award אין בראָנדז Winner in מאָדע Category
Verified Award Winner
Verify Award Status for #136492The Design
About Proof of Existence וואָמען
די פארבן און סימבאַליזאַם פון די רעגנבויגן פאָן זענען די ינספּיראַציע פֿאַר דעם גרייט-צו-טראָגן זאַמלונג. אין אַדישאַן צו זייער פּלאַן דעטאַילס אַזאַ ווי קעסטל פּלעאַטינג און שירינג, יעדער שטאַרק קוק אויך האט זייַן האַנט-געמאכט פּענדאַנץ און קרעלן אַטאַטשט צו די פאַבריקס קריייטינג טעקסטשערז. דעם טיף מאַנאַקראָום און די יינציק עקסצענטריש סילאַוועט געשטיצט דורך די קאַנסטראַקשאַן דעטאַילס פאָרשלאָגן טשיקאַווע וויזשאַוואַל ימפּרעססיאָנס. עס ס אַלע וועגן ווי קריייטיוולי די פּלאַן שפּראַך איז איבערגעזעצט אין קליידער אָן קרבן די קאַנסטראַקשאַן דעטאַילס אָדער עסטעטיק, סאַגדזשעסטינג פריש נייַע קוקן.
The Recognition
About the A' Design Award אין בראָנדז
Proof of Existence וואָמען איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Proof of Existence וואָמען ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Proof of Existence וואָמען באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rainbow flag serves as an inspiration for this streetwear-inspired collection, with each of the colors denoting a different aspect of what we hold dear in life. Handcrafted resin jewelry depicting nature-inspired designs adorns the monochromatic. I investigated ways to realize traditional two-dimensional repeated prints on fabrics into three-dimensional work to create exciting textures, each look holding different meanings. I concentrated on the thoughts and feelings while visualizing and tactilely experiencing each color and linked them to its purpose. Red represents life; Yellow means the sunlight, which reminds me of Atlanta, with great pine pollen in the springtime, which led me to use yellow durag. Green reflects nature, but it also means poison. To imply that, I painted the deadstock poly fabric with acrylic paint. Blue represents harmony. Finally, I used purple taffeta to achieve this effect by reflecting sun rays, creating the illusion of Venus or the Statue of Liberty.
- Dimensions & Packaging
- Industry-standard size of S/M for women.
- Tags
- Monochrome, Womenswear, Street Fashion, Rainbow, Wearable Art, Clothing, Textile Design
- Production Technology
- Utilizing my deadstock fabrics was the key. Initially, I had no intention of creating monochrome looks, but after doing some research, it became clear that this was the best option. I wanted to add dynamics to the eyes, I decided to make my own embellishments to add interplay and exciting textures to the design while staying true to its concept. I applied hand-drawn, molded, colored, ground, coated, and hand-stitched resin embellishments. I experimented with as many fabrics as I could find around, when I couldn't find the right color, I dyed, painted, or printed them since I wanted to maximize the use of fabric and buy less. I also sought to accomplish fruitful design details and structures and offer intricate designs and silhouettes, shirring, unbalanced cutting, pleating, and draping techniques to give organic and geometric aesthetics while having fun with small design details. The more the audience looked closer, the more details they could find.
- Design Challenge
- In this collection, five different fabrics had to be utilized and placed correctly, which was the most challenging part of the project because using deadstock could mean a limited choice. Each material has its unique characteristics and quality; unexpected accidents always occur. Besides, I was desperate for industrial sewing machines and sergers. It also was my first time working with epoxy resin; producing hundreds of tiny pieces, casting, and grinding was such a time-consuming process. Everything was well-assembled and provided enjoyment in discovering small details, so it was worthwhile.
- Research
- Designers and artists should each have their own values and principles that guide their work. To make the world a better place, they must put in the time and effort and offer their skills to it. I use fashion as a platform because I believe the wearer can be a great exhibition with mobility; I frequently use it as a chance to discuss mental health with social issues; The rainbow flag's origins can be traced back to that place because it symbolizes acceptance and love, two things we desperately need.
- Inspiration
- As a result of the rise in hate crimes against the socially marginalized, I've found it increasingly difficult to deal with the issues. This collection was created in response to it, and it was inspired by rainbow flags, which intuitively represent the harmony, peace, and love we so desperately need right now. The collection's key is in how imaginatively it interprets the meaning of rainbow-hued clothing.
- Project Duration
- It was produced in South Korea from April 2021 to January 2022.
- Operation Flow
- The primary and monochromatic hues give the clothes distinct energy of their own. With a wide range of fabric and garment construction techniques, it is Ready-To-Wear; however, the unique fabrications and decorative elements allow it to provide an elevated atmosphere to the wearers and viewers. Most garments are light to midweight; the wearer can perform without hassles and not lose the aesthetics. It can be worn in various settings, from business to a night on the town. Its traditional patternmaking method comforts the wearers, but its intense colors and unique surface design will make a difference. Equipped with both straight and curved harmony, softness, and solidity, this collection is faithful to the role of clothes yet aesthetical.
- Patents
- Copyrights to Hyeonjeong Woo, 2022
- Image Credits
- Image #1: Hyeonjeong Woo, Proof of Existence, 2022
Image #2: Hyeonjeong Woo, Proof of Existence, 2022
Image #3: Hyeonjeong Woo, Proof of Existence, 2022
Image #4: Hyeonjeong Woo, Proof of Existence, 2022
Image #5: Hyeonjeong Woo, Proof of Existence, 2022
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