Carbon Research בראַנד אידענטיטעט

Press Kit

Unique Properties

Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.

Dimensions & Packaging

The combine logo can be print on the minimal size at 20mm x 5mm.

Tags

graphics, illustration and visual communication, logo, academic journal, carbon, earth

Production Technology

It can be printed on magazine covers or other products.

Design Challenge

In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.

Research

Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.

Inspiration

Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.

Project Duration

The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.

Operation Flow

The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.

Patents

Sxdesign

Image Credits

Sxdesign