Ronin זײַדן־זיפ דרוק by Dmitry Kudinov is a highly esteemed winner of the very prestigious 2022 A' Design Award אין בראָנדז in גראַפֿיק, אילוסטראַציע און וויזועלע קאָמוניקאַציע דיזײַן Competition Category.

בראָנדזגראַפֿיק· 2022

Ronin זײַדן־זיפ דרוק

by Dmitry Kudinov

Client: Lil-Dee

A' Design Award אין בראָנדז Winner in גראַפֿיק Category

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The Design

About Ronin זײַדן־זיפ דרוק

רונין איז אַ זײַדן־זיפ דרוק וואָס ווײַזט אַ אילוסטרירטע כאַראַקטער אינספּירירט פֿון סאַמוראַי־קולטור. דאָס וואָרט ראָנין באַשרײַבט אַ קריגער אָן אַ האַר. די פֿיגור טראָגט שוואַרצע פּאַנצער, אַ מאַסקע און אַ שלעם אָן קיין ידענטיפֿיצירנדיקע צײכנס, וואָס דריקן אויס דעם פעלן פֿון קיין שום קלאַן. דער דרוק איז געמאַכט דורך זײַדן־זיפ דרוקן מיט געפֿאַרבטן לאַק אויף פּאַפּיר פֿון 270 גראַם און איז אַרײַנגערעמט. יעדער בויגן מעסט 500 מיט 700 מיליmeטער. די אויפֿלאַגע איז לימיטירט צו 14 עקזעמפּלארן, האַנט־נומערירט און אונטערגעשריבן. די בילד רעפֿלעקטירט די אידעע אַז טיפערע וואָרצלען שאַפֿן שטאַרקערע צווײַגן.

The Recognition

About the A' Design Award אין בראָנדז

Ronin זײַדן־זיפ דרוק איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Ronin זײַדן־זיפ דרוק ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Ronin זײַדן־זיפ דרוק באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character Ronin appeared as a reflection of the author's personal qualities, in translation ronin means a man without a master. The philosophy of self-development is a key factor in the development of personality and professional qualities through accumulated experience. In this understanding, professional activities are not separated from everyday activities, the key qualities of a person as a personality are reflected in any direction of activity, which form the fundamental values as a kind of foundation.
Dimensions & Packaging: 500 x 700 mm, limited edition 14 copies, hand-numbered and signed
Tags: silkscreen, print, illustration, branding, ronin, mascot, character, graphic, design
Production Technology: Silkscreen printing with tinted lacquer on paper (270 g), framed
Design Challenge: Ronin is an immersion in the author's inner world, introspection, the perception of personality in the coordinates of world values. A kind of mental self-portrait. The process of internal knowledge is complex and even painful, in which it is necessary to look at the personality from the outside, through the prism of the features of the character, how these features affect the result of professional activity.
Research: The study was based on several parameters, such as motivational factors, personal factors, and qualitative indicators of professional performance. The combination of these factors determined the framework for the formation of an image that would be able to combine a set of personal and professional qualities.

The criteria identified were: responsibility, dedication, involvement, selflessness, creativity, respect for personal and other people's time. Based on these criteria the metaphor "deeper roots - stronger branches" was formed, which succinctly reflects the mechanics of perception of the world around us.
Inspiration: Deeper Roots Stronger Branches - author's slogan, life credo, which reflects the approach to the creative path as a whole. The realization of any task requires immersion in a previously unknown field of activity and a deeper immersion in the subject creates more opportunities for development.
Project Duration: The project began in 2014, the illustration created was implemented in a limited-edition print format in collaboration with Screen Print Studio. The whole realization process took about a month of work, every detail was important, from the choice of paper to the final print quality. The realization of the prints took place at the Crystal Cluster in Moscow.
Operation Flow: The image of the character was inspired by samurai culture, in particular the samurai outlaw ronin. The character is formidable and even intimidating, in the animated version it emerges from a dark background, starting with the eyes, this is for a reason, because the mask always serves as a screen to hide the emotions of the person behind it.

The armor, mask, and helmet, in addition to their protective functions, serve as a deterrent and speak of belonging to a certain clan or caste. This is why the samurai ronin wore black armor without any identifying marks, which only emphasized their lack of affiliation with any master.
Patents: Copyrights belong to Dmitry Kudinov, Vanya Volkov & Rafael RAF
Team Members: Illustrator: Dmitry Kudinov
Producer: Lidiia Averina
Production: Print Screen Studio
Image Credits: Image #1: Photographer Rafael RAF, Ronin In MIO #1, 2021.
Image #2: Photographer Rafael RAF, Ronin In MIO #2, 2021.
Image #3: Photographer Rafael RAF, Ronin In MIO #3, 2021.
Image #4: Photographer Vanya Volkov, Ronin WIP #1, 2021.
Image #5: Photographer Vanya Volkov, Ronin WIP #2, 2021.
Video Credits: Operator & Production Vanya Volkov, Scene Screen Print Studio with Andrey Pronin in cast.