Tathra Eco Camp סאָרט אידענטיטעט by Amanda Dempster is a highly esteemed winner of the very prestigious 2023 A' Design Award אין אײַזן in גראַפֿיק, אילוסטראַציע און וויזועלע קאָמוניקאַציע דיזײַן Competition Category.
אײַזןגראַפֿיק· 2023
Tathra Eco Camp סאָרט אידענטיטעט
Client: Amanda Dempster
A' Design Award אין אײַזן Winner in גראַפֿיק Category
Verified Award Winner
Verify Award Status for #142725The Design
About Tathra Eco Camp סאָרט אידענטיטעט
נאָך זיין חרובֿ אין די דעוואַסטייטינג אַוסטראַליאַן בושפירעס, טאַטהראַ עקאָ לאַגער דארף אַ סימבאָליש אידענטיטעט וואָס דערציילט אַ געשיכטע פון רידזשווואַניישאַן, געשיכטע און נאַטירלעך טבילה. די אָונערז געזוכט אַ סאָרט סוויט וואָס וואָלט העלדן די יינציק געשיכטע פון די לאַנד, בשעת אויך אַנערינג זייַן קולטור באַטייַט און זייער היסכייַוועס צו עקאָ-טוריזם. די ריזאַלטינג סאָרט סטילינג און רעפּראַזאַנטיישאַנז זענען ריפלעקטיוו פון דעם לאַגער ס נאַטירלעך אַפּעלירן און באַצאָלן צינדז צו די באנייט לאַנדשאַפט מיט די יקאָניק בוים רינגס און יינציק קאָליר סכעמע סימבאָליש פון וווּקס, געשיכטע און רידזשווואַניישאַן פון די דעסטיניישאַן.
The Recognition
About the A' Design Award אין אײַזן
Tathra Eco Camp סאָרט אידענטיטעט איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון Tathra Eco Camp סאָרט אידענטיטעט ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. Tathra Eco Camp סאָרט אידענטיטעט ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - Dimensions & Packaging
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - Tags
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- Production Technology
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - Design Challenge
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- Research
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- Inspiration
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - Project Duration
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- Operation Flow
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- Patents
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- Team Members
- Amanda Dempster
- Image Credits
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
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