Vicutu Concept פֿלאַגשיף־קראָם by Antistatics Architecture

Vicutu Concept פֿלאַגשיף־קראָם by Antistatics Architecture is a highly esteemed winner of the very prestigious 2023 A' Design Award אין זילבער in אַרכיטעקטור, בנין און סטרוקטור דיזײַן Competition Category.

זילבעראַרכיטעקטור· 2023

Vicutu Concept פֿלאַגשיף־קראָם

by Antistatics Architecture

Client: Vicutu

A' Design Award אין זילבער Winner in אַרכיטעקטור Category

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The Design

About Vicutu Concept פֿלאַגשיף־קראָם

וויקוטו קאָנצעפּט איז אַ פֿלאַגשיף־קראָם פֿאַר אַ מאָדע־מאַרקע, געבויט אין דעם דאַשינג דיסטריקט פֿון בייִדזשינג. די קראָם האָט צוויי שטאָקן און אַ גאַנצע שטח פֿון 1680 קוואַדראַט־מעטער. דער פֿאַסאַד ניצט אַ גרויס־מאַסשטאַביקע דרײַ־דימענסיאָנאַלע אַלומיניום־וועב־סיסטעם, פּראָדוצירט דורך בייגן און קרימען אַלומיניום־בלעכן אין טאָפּל־געבויגענע פֿאָרמען. די געוועבטע פֿאָרם באַציט זיך אויף דעם וועבן פֿון שטאָף און דעם שנײַדערײַ פֿון מלבושים. אינעווייניק שאַפֿן טעקסטורירטע צעמענט־ווענט, אויסשטעל־טישן און באַהאַלטענע ליכט־קוואַלן אַ כּסדרדיקן סקולפּטוראַלן חלל. אַ דיאַגריד־מוסטער ווערט איבערגעחזרט אויף די פּאָדלאָגעס, ווענט און פּאָסטאַמענטן.

The Recognition

About the A' Design Award אין זילבער

Vicutu Concept פֿלאַגשיף־קראָם איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון Vicutu Concept פֿלאַגשיף־קראָם ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Vicutu Concept פֿלאַגשיף־קראָם איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Concept Store for the VICUTU Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Dimensions & Packaging: Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Tags: digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
Production Technology: For the first time in the architectural industry, a large-scale three-dimensional aluminum woven system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources.
Design Challenge: The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
Research: The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible bending to form an ecological diagrid system from the weaving natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.

Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
Inspiration: The fabric develops from a weave, the intertwining of threads into a larger garment, within the façade this language is carried out at a massive architectural scale, presenting visitors with a novel added skin to the building. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Project Duration: Within three years of design and construction (2020-2022), the brand new VICUTU concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible weaving to form an ecological diagrid system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
Operation Flow: Throughout the store, the intertwined diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion.
The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
Patents: Copyrights belong to AntiStatics Architecture, 2023.
Team Members: Architect’ Firm: AntiStatics Architecture
Lead Architects: Mo Zheng, Martin Miller
Project Architect: Christopher Beckett
Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang
Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd)
Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd.
GRG Fabricator: E-grow Shanghai
Image Credits: Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics