G Frothy Top 40 פּאַקקאַגינג פּלאַן by Shawn Goh Chin Siang

G Frothy Top 40 פּאַקקאַגינג פּלאַן by Shawn Goh Chin Siang is a highly esteemed winner of the very prestigious 2023 A' Design Award אין אײַזן in פּרײַזן, פּרעמיעס און קאָנקורענצן דיזײַן Competition Category.

אײַזןאַקאָלאַדע· 2023

G Frothy Top 40 פּאַקקאַגינג פּלאַן

by Shawn Goh Chin Siang

Client: Gmedia Asia Sdn Bhd.

A' Design Award אין אײַזן Winner in אַקאָלאַדע Category

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Verified Award Winner

Verify Award Status for #150014

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Colors

The Design

About G Frothy Top 40 פּאַקקאַגינג פּלאַן

די טראָופי איז ספּעשאַלי דיזיינד פֿאַר מאַלייַסיאַ ס G Forty Top 40 אַוואַרדס. עס איז ריוואָרדיד צו ינפלוענטשאַל פירער אונטער 40 יאָר אַלט מיט הייַנטצייַטיק געשעפט הצלחה. ינספּייערד דורך די אַרקאַטעקטשער פון אַ מענטש פיגור, די לינקס האַלטנ זיך רעפּראַזענץ די דאנקבארקייט. עס אויך ינקאָרפּערייץ ווייַס קריסטאַלז וואָס אָנווייַזן ריינקייַט, עלאַגאַנס און מאַדערנאַטי. די קוילעלדיק פּלאַן פון די טראָופי איז גליטשיק און סאַפיסטאַקייטיד וואָס ריזעמבאַלז איינער ס פּרעסטידזשאַס אידענטיטעט אין זייער געגנט פון עקספּערטיז.

The Recognition

About the A' Design Award אין אײַזן

G Frothy Top 40 פּאַקקאַגינג פּלאַן איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון G Frothy Top 40 פּאַקקאַגינג פּלאַן ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. G Frothy Top 40 פּאַקקאַגינג פּלאַן ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most trophies presented in Malaysia are usually similar. Hence redesigning the trophy is crucial to create an impeccable award. This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The design of the trophy incorporates the use of angels to depict the traits of a successful person.
Dimensions & Packaging: Trophy : Ｗ13.5cm x H14cm
Cover Box :H44cm x W18cm
Inside Box : H43cm x W17cm
Tags: Trophy, Luxury, Premium, Packaging Design, Art, Box, Collection, Award, Media
Production Technology: The overall design of the trophy has to be high-quality and iconic. First, there is a box for the trophy. Kraft paper is used as both the cover and inner protection for the box. Next comes the second layer of the inner part of the box which is made with thick and hard cardboard. The cardboard is black in colour with a rough texture which exudes an elegant feeling. As for printing, only a stamping of the silver logo is needed. The making of the trophy involves the welding of pure alloy with an electroplated surface. From opening the first layer of the box to the unveiling of the trophy, one definitely will have an unforgettable unboxing experience.
Design Challenge: For both designs of the packaging and trophy, the main challenge is to create a unique design, which symbolises one’s glory of success. Only premium materials are used for the box packaging whereas the pure alloy for the trophy is imported from China as it is not readily available in Malaysia.
Research: Much effort and consideration have been put into the research for both designs of the packaging and the trophy itself. The overall design narrative is to advocate the success of esteemed leaders and their professional contributions to society. Hence, a memorable and impeccable award design is created to reflect one’s prestigious identity.
Inspiration: This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. The trophy has a bold design with the use of angels. The wings on the trophy denote one’s leadership capability whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour adds a touch of sophistication which makes it one of a kind.
Project Duration: The project started in 13 March 2022 in Malaysia Kuala Lumpur.
Operation Flow: There are a variety of awards in Malaysia. However, the trophies or medals presented in these awards are usually similar and ordinary-looking, not leaving much impact. Hence redesigning the trophy is crucial to create a memorable and impeccable award.
This trophy is specially designed for Malaysia's G Forty Top 40 Awards. It is rewarded to influential leaders who are under 40 years old with contemporary business success. This award recognises one’s accomplishments in society. Thus the design theme of the trophy is bold and glorious by incorporating the use of angels. The wings on the trophy denote one’s capability to lead and chart the course whereas the right-hand posture represents one’s gratitude. In other words, it depicts the traits of a successful person. The silver colour is chosen as it provides a sleek and unique appeal. My design adds a touch of sophistication which makes it one of a kind.
Image Credits: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.