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Espressionismo Floreale טעפּיכן by Laura Niubo

Espressionismo Floreale טעפּיכן by Laura Niubo is a highly esteemed winner of the very prestigious 2024 A' Design Award אין בראָנדז in מעבל דיזײַן Competition Category.


בראָנדזמעבל· 2024

Espressionismo Floreale טעפּיכן

by Laura Niubo

Client: Niubo

A' Design Award אין בראָנדז Winner in מעבל Category

14,741

Verified Award Winner

Verify Award Status for #152183

Colors

The Design

About Espressionismo Floreale טעפּיכן

עספּרעססיאָנעסמאָ פֿלאָרעאַלע איז אַ זאַמלונג טעפּיכן וועגן דער ווידערגעבורט פֿון לעבן דורך בלומען. דורך קאָליר און געאָמעטרישע פֿאָרמען כאַפּט יעדער דיזײַן איין נאַטירלעכן רעפּראָדוקטיווען טייל פֿון אַ בלום אין זײַן מערסט אַבסטראַקטער פֿאָרם. די טעפּיכן זענען געוועבט פֿון אַ לוקסוריעזן מישונג פֿון ניו זילאַנד וואָל און וועגאַן זײַד מיטן האַנט טאַפֿטינג טעכניק. זיי קומען צום לעבן אין זעקס פֿאַרשידענע דיזײַנס: Anther, Carpel, Filament, Leaf, Petal און Stamen. דער דיזײַן פֿון יעדן טעפּיך איז אַ שטודיע פֿון קאָליר און פֿאָרם וואָס שאַפֿט אַ געפֿיל פֿון אַ שלינגלענדיקן, עלעגאַנטן און קראַפֿטפֿולן באַוועגונג ווי די בלומען פֿאַרמאָגן פֿון נאַטור, עפֿנענדיק אַ ווייבראַנטן לעבן.

The Recognition

About the A' Design Award אין בראָנדז

Espressionismo Floreale טעפּיכן איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Espressionismo Floreale טעפּיכן ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Espressionismo Floreale טעפּיכן באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
Dimensions & Packaging
They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
Tags
rugs, textile, furniture, color, geometry, abstract, decoration, home
Production Technology
The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
Design Challenge
The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
Research
Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
Inspiration
Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
Project Duration
The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
Operation Flow
The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
Patents
Copyrights belong to Laura Niubo, 2024.
Team Members
Laura Niubo
Image Credits
Photographers: Danny Duran and Barbara Vidal

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