Readey רעסעט און דעטאָקס בערשט by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award אין בראָנדז in שיינקייט, פּערזענלעכע פֿלעגע און קאָסמעטישע פּראָדוקטן דיזײַן Competition Category.
בראָנדזקאָסמעטישער פּראָדוקט· 2024
Readey רעסעט און דעטאָקס בערשט
Client: Samantha Global
A' Design Award אין בראָנדז Winner in קאָסמעטישער פּראָדוקט Category
Verified Award Winner
Verify Award Status for #155010The Design
About Readey רעסעט און דעטאָקס בערשט
דער רעסעט און דעטאָקס בערשט רעדי איז אנטוויקלט געווארן מיטן קאָנצעפּט צו דערלויבן באַניצער גלייך זען זיך ווי שיין און זעלבסטזיכער. דער חידושדיקער דיזיין פארוואנדלט האָר אין א זיידענע-גלאַטע טעקסטור און גיט א דערפרישנדיק געפיל. אָפּעריִרנדיק מיט בעערעך 6,000 שווינגונגען פּער מינוט, פארמינערט דער האָר-בערשט עפעקטיוו סטאַטישע עלעקטריציטעט. מיט צווילינג נעגאַטיווע איאָנען און 88 מעטאַל שפּילקעס, רייצט ער די הויפּט-הויט און ליפערט א קילע און באַקוועמע דערפאַרונג בשעת ער גלייכט אויס די קוטיקלעס. דער רעזולטאַט איז גוט-אָנגעפייכטיקט, אָן-קנויל האָר.
The Recognition
About the A' Design Award אין בראָנדז
Readey רעסעט און דעטאָקס בערשט איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Readey רעסעט און דעטאָקס בערשט ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Readey רעסעט און דעטאָקס בערשט באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability.
Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour. - Dimensions & Packaging
- W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
- Tags
- haircare, hairbrush, beauty care, reset & detox, personal care
- Production Technology
- The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
- Design Challenge
- I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
- Research
- By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products.
At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design. - Inspiration
- In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand.
The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand.
In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage. - Project Duration
- This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
- Operation Flow
- Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
- Patents
- Design Right : Applying for design registration Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
- Team Members
- Product Design : Takako Yoshikawa
Artistic Direction : Takako Yoshikawa and Kasetu Souzou Inc.
Brand : Samantha Beauty
Manufacturer : Koizumi Seiki Corporation - Image Credits
- Main Image,#1〜4,All images
Artistic Director, Takako Yoshikawa
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