Clickat מאָדולאַרע קאַץ־מעבל by Yu Ren is a highly esteemed winner of the very prestigious 2024 A' Design Award אין זילבער in באַליבטע חיות פֿלעגע, שפּילצײַג, צוגעהער און פּראָדוקטן פֿאַר חיות דיזײַן Competition Category.

זילבערבאַליבטע חיות פֿלעגע· 2024

Clickat מאָדולאַרע קאַץ־מעבל

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

A' Design Award אין זילבער Winner in באַליבטע חיות פֿלעגע Category

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The Design

About Clickat מאָדולאַרע קאַץ־מעבל

קליקאַט איז אַ מאָדולאַרע קאַץ־מעבל סיסטעם וואָס אייגנטימער קענען אַליין צונויפֿשטעלן. די סעריע נעמט אַרײַן אַ קאַץ־בוים, הענגמאַטעס, אַ בריק, אַ לייטער, אַ קראַץ־זײַל, פּלאַטפֿאָרמעס, אַן עס־שיסל און אַ קאַץ־נעסט. יעדער מאָדול קען גענוצט ווערן אַליין אָדער פֿאַרבונדן מיט אַנדערע, אַזוי אַז דער אויפֿשטעל קען געבויט, צענומען, קאָמבינירט און פֿאַרברייטערט ווערן לויט די באַדערפֿענישן. אַ צאַפּן־און־לאָך סטרוקטור פֿאַרבײַט שרויפֿן, אַזוי אַז די טיילן ווערן צונויפֿגעפּאַסט דורך אַ שטופּ און אָפּגעטיילט מיט לײַכטקייט. עס ווערן גענוצט מער־שיכטיקע ברעטער און אָפּרײַב־פֿעסטע פֿלאָקירטע שטאָפֿן, און אָפּגענוצטע טיילן קענען גערייניקט אָדער פֿאַרביטן ווערן.

The Recognition

About the A' Design Award אין זילבער

Clickat מאָדולאַרע קאַץ־מעבל איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון Clickat מאָדולאַרע קאַץ־מעבל ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Clickat מאָדולאַרע קאַץ־מעבל איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cat's paradise - Clickat, it can meet the various natural needs of cats and is sturdy and durable. There are countless DIY matching possibilities, and the innovative mortise and tenon structure design allows for extremely simple disassembly and assembly, which can be easily done by pushing and releasing. All wearing parts are replaceable for easy cleaning and environmental protection. More importantly, Clickat can be built, disassembled, combined and expanded according to actual needs.
Dimensions & Packaging: Cat tree: width 900 mm x depth 400 mm x height 1000 mm
Short cat hammock: width 466 mm x depth 280 mm x height 70 mm
Long Cat Hammock: width 872 mm x depth 280 mm x height 416 mm
Cat Bridge: width 872 mm x depth 280 mm x height 70 mm
Cat ladder: width 550 mm x depth 130 mm x height 650 mm
Cat scratching post: width 442 mm x depth 542 mm x height 1010 mm
Cat platform: width 466 mm x depth 280 mm x height 70 mm
Changmao platform: width 872 mm x depth 280 mm x height 210 mm
Feeding bowl: width 466 mm x depth 280 mm x height 250 mm
Cat nest: width 466 mm x depth 295 mm x height 466 mm
The 10 products are all disassembled and flat-packed
Tags: Pets, serialization, DIY, quick disassembly and assembly, unlimited expansion
Production Technology: Clickat mainly uses multi-layer boards and comfortable and wear-resistant flocked fabrics, which not only ensures the cat's comfort but also facilitates cleaning by the owner. The Clickat structure makes the assembly and disassembly of the product very simple. It reduces the installation time by 50% compared to ordinary products. The cushions, knitted fabrics, and grab posts are all replaceable structures. If they are dirty or broken, they can be disassembled for cleaning or replacement.
Design Challenge: The research challenge lies in understanding and meeting the complex needs of cats while also meeting the expectations of their owners. In addition, how to reduce people's installation difficulties and how to design products that are both beautiful and practical are also challenges we face.
Our Clickat series adopts a revolutionary mortise and tenon structure, which eliminates the need for screw connections. Compared with ordinary products, Clickat's installation time is reduced by 50%.
Research: After long-term research, we found that installation difficulties, quality, space occupation, and the inability to clean and replace accessories have become the main pain points for users and other cat products. Based on the above issues, we are committed to creating a cat ecosystem - each module can be used independently, They can also be connected to each other in any combination; minimalist installation; replacement of wearing parts and stability and durability.
Inspiration: The design of the Clickat series of cat furniture is inspired by the observation of cat behavior, the understanding of home structures, and the pursuit of a harmonious living space. In addition to meeting the cat's basic instinctive needs of climbing, exploring, and sharpening claws, we also consider the design of user DIY, easy assembly, unlimited expansion, and integration with the home environment.
Project Duration: The project will start in Shenzhen in July 2021 and be completed in Shenzhen in June 2023.
Operation Flow: We cater to cats' instinctive needs such as climbing, exploring, sharpening claws, resting and eating to provide the best experience. For owners, we provide convenient use and maintenance methods. The Clickat connection method makes the assembly and disassembly of the product simple; the replaceable materials and structures make the maintenance of the product simple; the modular design allows The owner is free to combine products according to his own needs and space conditions.
Patents: Cat nest, patent number: 2022306526444, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: Appearance (China)
Cat climbing frame, patent number: 2022306526478, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: Appearance (China)
A connection structure and cat furniture, patent number: CN202222649749.1, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: utility model (China)
A connecting structure and cat furniture, patent number: 2022226498070, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: utility model (China)
A connection structure and cat furniture, patent number: 2022226498085, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: utility model (China)
A mounting base and cat furniture, patent number: 2022232001760, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: utility model (China)
A connection structure and its furniture, patent number: 202223200241X, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: utility model (China)
Cat furniture connection structure and cat furniture, patent number: PCT/CN2023/083326, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: PCT (international application)
Installation base for cat furniture device and cat furniture device, patent number: PCT/CN2023/083329, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: PCT (international application)
Connecting structrue for cat furniture item and cat furniture item, patent number: 18/356,363, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: United States (invention)
Mounting Base for Cat Furniture Device and Cat Furniture Device, patent number: 18/356,379, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: United States (invention)
Scratchers for cats, patent number: 0150142070004S, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: EU (appearance)
Sleeping baskets for domestic animals, patent number: 015014207-0001, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: EU (appearance)
Scratchers for cats (part of -), patent number: 015014207-0003, patent holder: Ziel Home Furnishing Technology Co., Ltd., application type: EU (appearance)
Team Members: Designer: Yu Ren
Designer: Yuanwang Su
Sponsor：Kunhong Li
BUL：Jie Wang
PM：Shuipeng Wu
GTM：Ming Jin
CMF：Liangju Lin
CMF：Juan Wang
Technical：Huaifei Ren
QE：Jieyou Wu