Feng Ya Wu Zhen קעראמישער רעדנער by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award אין בראָנדז in אוידיאָ און קלאַנג אויסריכטונג דיזײַן Competition Category.
בראָנדזאוידיאָ פּראָדוקטן· 2024
Feng Ya Wu Zhen קעראמישער רעדנער
by Yang Chao, Chen Zilong and Xiang Yang
Client: Tongxiang research institute communication university of zhejiang
A' Design Award אין בראָנדז Winner in אוידיאָ פּראָדוקטן Category
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The Design
About Feng Ya Wu Zhen קעראמישער רעדנער
פענג יאַ וווּ דזשען איז אַ קעראַמישער רעדנער אינספּירירט פֿון דער וואַסער־שטאָט וווּדזשען אין דזשעדזשיאַנג, כינע. דער קאָמפּאַקטער גוף מעסט 70 מיט 70 מיט 70 מיליטער און דערמאָנט אָן דער אוראַלטער אַרכיטעקטור פֿון טאָנגשיאַנג. יעדער רעדנער ווערט מיט האַנט געברענט ביי 1,300 גראַד, אַזוי אַז די קאָליר פֿון יעדעם שטיק איז אַ ביסל אַנדערש. מאָדערנע גראַפֿישע קאָמפּאָזיציעס פֿאַרבייטן דעם טראַדיציאָנעלן טוש־געמעל צו אויסדריקן לאָקאַלע קולטור. די אויסערלעכע פֿאַרפּעקונג ניצט מאַט־באַצויגן פּאַפּיר מיט אַ סאַמעט אינעווייניק, און טראָגט טעקסטורירטע מוזיקאַלישע נאָטן־עלעמענטן און בליינדן־שריפֿט אין דערהויבענעם דרוק.
The Recognition
About the A' Design Award אין בראָנדז
Feng Ya Wu Zhen קעראמישער רעדנער איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Feng Ya Wu Zhen קעראמישער רעדנער ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Feng Ya Wu Zhen קעראמישער רעדנער באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
- Dimensions & Packaging
- Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
- Tags
- Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
- Production Technology
- Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
- Design Challenge
- As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
- Research
- This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
- Inspiration
- Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
- Project Duration
- The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
- Operation Flow
- Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
- Team Members
- Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang - Image Credits
- Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang
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