Player ווידעא פּלאַטפֿאָרם צובינד by Suryun Hyeon

Player ווידעא פּלאַטפֿאָרם צובינד by Suryun Hyeon is a highly esteemed winner of the very prestigious 2025 A' Design Award אין בראָנדז in אינטערפֿײַס, אינטעראַקציע און באַניצער דערפֿאַרונג דיזײַן Competition Category.

בראָנדזאינטערפֿײַס· 2025

Player ווידעא פּלאַטפֿאָרם צובינד

by Suryun Hyeon

A' Design Award אין בראָנדז Winner in אינטערפֿײַס Category

26,819

Verified Award Winner

Verify Award Status for #167229

View at A' Design Award Press Release Award Badge

Colors

The Design

About Player ווידעא פּלאַטפֿאָרם צובינד

פּלייער איז אַ ווידעא פּלאַטפֿאָרם צובינד פֿאַר עולם באַטייליקונג אין דערווייטערטער רעאַליטעט. ווידעאס אַרויפֿגעלאָדן צו פּלייער אַנטהאַלטן באַוועגונג און קלאַנג נאָכפֿאָלגונג, און פֿאַרשריבענע באַוועגונגען ווערן פֿאַרוואַנדלט אין 3D באַוועגונג דאַטן. באַניצער קענען פֿאָלגן די האַנדלונגען פֿון אַ ווידעא פּינקטלעך, דערנאָך פֿאַרשרייבן, רעדאַגירן און טיילן זייער אייגענע ווערסיע. אַ גענעראַטיווע קי איי געצייג לאָזט באַניצער שאַפֿן אַוואַטאַרן און הינטערגרונטן, אַזוי אַז באַטייליקונג איז מעגלעך אָן ווייזן דעם פּנים אָדער גוף. די צובינד איז דיזיינט פֿאַר קאָפּ-געטראָגענע דערווייטערטע רעאַליטעט מכשירים און פּאַסט צו טעטיקייטן ווי טאַנץ און בוי-אויפֿגאַבעס.

The Recognition

About the A' Design Award אין בראָנדז

Player ווידעא פּלאַטפֿאָרם צובינד איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Player ווידעא פּלאַטפֿאָרם צובינד ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Player ווידעא פּלאַטפֿאָרם צובינד באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Player redefines video content by enabling audience participation in XR. While traditional platforms limit interaction to "likes" or "comments," Player turns viewers into active participants. It allows users to explore 3D motion data, follow along, and share their actions. With generative AI, users can create avatars and backgrounds, making participation accessible to all. This transforms video enjoyment into an immersive, multidimensional experience.
Dimensions & Packaging: This project focuses on an AR user experience within XR and is designed to be compatible with HUD-type devices. It is expected to function seamlessly on devices like Meta's Quest or Apple's Vision Pro. However, AR glasses in the form of smart glasses may currently face challenges in achieving full technical implementation.
Tags: XR, AR, Video Platform, UI, Interaction, Participant, Play
Production Technology: Videos uploaded to Player include motion and sound tracking. Whether recorded with XR devices or standard cameras, movements within the video are converted into 3D motion data to facilitate easy participation. Additionally, a generative AI-powered UI allows users to create avatars and environments, enabling them to join videos in their desired appearance. This combination of technologies ensures an accessible and personalized experience for all participants.
Design Challenge: The main challenge during the project was developing a method to extract 3D motion data and effectively visualize it. Seeking advice from experts, I learned that motion tracking was feasible and adopted active use of 3D tools, which ultimately allowed for effective representation.
Research: Type of Research: Exploring user video participation possibilities through 3D motion tracking and generative AI in XR environments.
Research Objective: To explore dynamic possibilities where users transform into active participants through modern technological integration.
Methodology: Project functions derived from in-depth user interviews and insight clustering.
Data Collection and Research Tools: Insights gathered through one-on-one in-depth interviews and collective opinions collected via online surveys.
Participants or Experiments: Conducted primarily with Gen-Z users in their teens and twenties.
Results: Most participants acknowledged the increasing trend of video participation but agreed on the limitations of current video platform features. They expressed that generative AI, enabling changes in appearance or environment, would make video participation more engaging and enjoyable. There was also significant demand for customizable avatar and filter features.
Insights and Impacts: Current video platforms, despite their dynamic content and user expectations, offer only limited functionality, rendering video consumption a static activity. Integrating XR features and generative AI could encourage more active participation from viewers.
Business Impacts: Both participants and creators are likely to spend more time on the platform, increasing app engagement and session duration, which would naturally lead to higher ad revenue and other supplementary income. This would improve video quality and user reactions, creating a positive feedback loop.
Real-Life Phenomena: Viewers will no longer consume videos passively through static comments. Instead, they will enjoy watching participation videos that capture how others laugh, cry, or act, making video consumption a more dynamic and engaging experience.
Inspiration: As someone who enjoys video content and wants to join challenges, I often felt burdened by the need to edit videos and hesitant to show my face or body. Following complex actions in videos also proved challenging. To address these struggles and explore new possibilities for enjoyment, I aimed to use generative AI in XR to create a solution. I look forward to a day when everyone, regardless of age or background, can enjoy videos in their own way, with the appearance and actions they choose.
Project Duration: This project commenced in January 2024 in South Korea and was completed in April 2024 in South Korea.
Operation Flow: Users who find a video they want to participate in first set up their desired environment. After customizing their avatar and selecting a background, they can start recording. Utilizing 3D data provided by the video, users can accurately follow actions, including details that are usually hard to notice. This can be applied to dancing, building LEGO, reaction videos, and more. Once recording is complete, users can easily edit their participation and share their experience with others.