Kakao AI Campus מאַרקע אידענטיטעט דיזיין by LMNT Company is a highly esteemed winner of the very prestigious 2025 A' Design Award אין גאָלד in גראַפֿיק, אילוסטראַציע און וויזועלע קאָמוניקאַציע דיזײַן Competition Category.
גאָלדגראַפֿיק· 2025
Kakao AI Campus מאַרקע אידענטיטעט דיזיין
by LMNT Company
Client: LMNT Company
A' Design Award אין גאָלד Winner in גראַפֿיק Category
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- Verified Award Winner
- Verify Award Status for #167330
The Design
About Kakao AI Campus מאַרקע אידענטיטעט דיזיין
קאַקאַאָ AI קאַמפּוס איז אַ מאַרקע אידענטיטעט דיזיין געשאַפֿן פֿאַר אַ לערן־רוים געווידמעט צו קינסטלעכער אינטעליגענץ. דער קאַמפּוס איז אָפֿן פֿאַר פֿירמע־מיטאַרבעטער, לאָקאַלע קהילות, ציווילע גרופּעס און מענטשן מיט באַגרענעצטן דיגיטאַלן צוטריט, און ער שטיצט די אויסבילדונג פֿון AI־טאַלאַנט. די מאַרקע־סיסטעם נעמט אַרײַן מער ווי 50 בילדצייכנס, הויפּט־וויזועלן, אילוסטראַציעס, וועגווײַזערס און מאָרפֿינג באַוועגונג־גראַפֿיקס געבויט אַרום דער טעמע פֿון דעם גרענעצלאָזן פּאָטענציאַל פֿון יחידים. אַ צוגאַנג פֿון דיזיין פֿאַר אַלעמען פֿאַרבעסערט די זעעוודיקייט און פֿירט די באַוועגונג אינעווייניק און אויסערן רוים.
The Recognition
About the A' Design Award אין גאָלד
Kakao AI Campus מאַרקע אידענטיטעט דיזיין איז אַ געווינער פֿון דעם A' Design Award אין גאָלד, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו ערשט-קלאַסיקע, וווּנדערלעכע און אויסגעצייכנטע דיזײַנס. גאָלד-געווינער זענען העכסט אינאָוואַטיווע, פֿאָרויסזעענדיקע און בלענדענדיק פּראַכטפֿולע באַשאַפֿונגען וואָס שפּיגלען אָפּ דאָס גאונות, די חכמה און די בקיאות פֿון זייערע דיזײַנערס. פֿון Kakao AI Campus מאַרקע אידענטיטעט דיזיין ווערט דערוואַרט אַז עס איז אַ זייער געלויבטע, טרענד-שטעלנדיקע און מאָנומענטאַלע דערפֿינדונג וואָס ברענגט אומגלײַכלעכן ווערט. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין גאָלד איז אַ שפּעקטאַקולערער, רעספּעקטירטער פּראָיעקט וואָס ברענגט גרויסן נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Kakao AI Campus מאַרקע אידענטיטעט דיזיין שאַפֿט אינטענסיווע געפֿילן פֿון תּאווה, וועקט לײַדנשאַפֿט, מוטיקט קרעאַטיוויטעט און פֿאַסצינירט אונדז.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - Dimensions & Packaging
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Design Challenge
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - Research
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - Inspiration
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - Project Duration
- Seoul, Republic of Korea
- Operation Flow
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - Patents
- ©2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin - Image Credits
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.
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