Auto Motion אויטאָ-שאָורום

Press Kit

Unique Properties

The unique design of the ceiling is noteworthy. The ceiling is divided into two levels, high and low, and the high section is made of thinly sliced ​​panels stacked on top of each other, creating a floating feeling. Indirect lighting shines through the seams of the panels, creating a fantastic ceiling. This is definitely the highlight of the space. Indirect lighting is also installed in various other places, effectively enhancing the space.

Dimensions & Packaging

Site area : 1530.68 sqm / Total floor area : 352.18 sqm / Category : Car Showroom

Tags

stone, melamine tile, indirect lighting, car showroom, LUSTYdesign, Shunsuke Ohe

Production Technology

Exterior finish // roof: Galvalume steel sheet / eaves: Silicate calcium board / Exterior walls: Metal siding / Floor: Porcelain tile
Interior finish // Ceiling: Cloth / Wall: Porcelain tile, Natural stone , PVC sheet , Cloth / Floor: Melamine tile, carpet, pvc tile

Design Challenge

The design focuses on how to make the products look attractive and stimulate customers' desire to buy. Above all else, a mechanism is needed to draw customers into the store. Therefore, visibility from the outside is also very important. For example, the high, impactful, floating ceiling panels in the store and the fantastic indirect lighting around them are designed with such points in mind.

Research

It is necessary to display cars beautifully and to have a mechanism that stimulates customers' desire to purchase the car.The process leading to a purchase is different for each customer.Some people make an instant decision, while others will visit the store many times. It is very important that the car looks beautiful no matter how many times and when they come here, and that the space is one that inspires excitement.

Inspiration

This showroom exhibits and sells luxury cars. The layout is centered around a circular exhibition space, with meeting rooms, offices, toilets, etc. arranged around it. The ceiling is high, the space is spacious, and the entire space is meticulously designed with a layout that is efficient. The cars are beautifully displayed in the space to stimulate customers' desire to buy.

Project Duration

Project Duration : From September 2023 to January 2024
Project location : Kyoto(Japan)

Operation Flow

The exhibition space and the negotiation room are separated by glass, but are seamlessly connected, and the exhibited vehicles can be viewed from the negotiation room, so visitors are always aware of the exhibited vehicles. However, the lighting in the negotiation room is set low to ensure privacy. There is also another negotiation room separate from this one, which can be used depending on the situation.

Patents

Copyright LUSTYdesign Inc. All Rights Reserved

Image Credits

Photograph: NANA TAJIMA by ToLoLo studio