Foggy Mornings פֿאָטאָגראַפֿיע by Martin Hoffmann is a highly esteemed winner of the very prestigious 2026 A' Design Award אין בראָנדז in פֿאָטאָגראַפֿיע און פֿאָטאָ מאַניפּולאַציע דיזײַן Competition Category.
בראָנדזפֿאָטאָגראַפֿיע· 2026
Foggy Mornings פֿאָטאָגראַפֿיע
Client: Hoffmann Design
A' Design Award אין בראָנדז Winner in פֿאָטאָגראַפֿיע Category
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- Verified Award Winner
- Verify Award Status for #181722
The Design
About Foggy Mornings פֿאָטאָגראַפֿיע
די פֿאָטאָ סעריע נעפּלדיקע פֿרימאָרגנס דערפֿאָרשט די אַנשײַנדיק אומאַטראַקטיווע און דעפּרעסיווע אייגנשאַפֿטן פֿון אַ פֿינצטערן סעזאָן וואָס איז באַהערשט פֿון אַלעוועגנדיקן גראָ. דורך אַ באַוווּסטזיניקער קאָנפֿראָנטאַציע מיט נעפּל-באַדעקטע, אָפֿט נידעריק-קאָנטראַסט סצענעריע, אַנטוויקלט דער פּראָיעקט אַ רויִקע און אַטמאָספֿערישע עסטעטיק. רעדוצירטע ליכט, סובטילע פֿאַרב-נואַנסן און קלאָרע קאָמפּאָזיציע פֿאַרוואַנדלען כּלומרשט אומאַטראַקטיווע מאָטיוון אין פּאָעטישע וויזועלע ערטער, און עפֿענען אַ נײַע, פֿאַרזיניקנדיקע אויפֿנעמונג פֿון דער סבֿיבֿה. יעדער בילד דערציילט אַ געשיכטע בעת עס לאָזט פּלאַץ פֿאַר פּערזענלעכן אָפּשפּיגלונג.
The Recognition
About the A' Design Award אין בראָנדז
Foggy Mornings פֿאָטאָגראַפֿיע איז אַ געווינער פֿון דעם A' Design Award אין בראָנדז, אַן העכסט פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו אויסגעצייכנטע דיזײַנס וואָס שטעכן אַרויס מיט קרעאַטיוויטעט, דערפֿינדונג און קלוגשאַפֿט. בראָנדז-געווינער זענען זייער בקיאותדיקע און אויפֿפֿאַלנדיק קרעאַטיווע אַרטיפֿאַקטן וואָס באַשטעטיקן די ברייטע דערפֿאַרונג, פֿאַנטאַזיע און דערפֿינדונג-קראַפֿט פֿון זייערע דיזײַנערס. פֿון Foggy Mornings פֿאָטאָגראַפֿיע ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע זאַך וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין בראָנדז פֿאַראײניקט די בעסטע פּראַקטיקן אין קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע, און איז אויסגעצייכנט פֿאַר זײַן אויפֿמערקזאַמקייט צו דעטאַלן. Foggy Mornings פֿאָטאָגראַפֿיע באַפֿרידיקט באַדערפֿענישן פּראַכטפֿול, רירט אָן תּאוות, פֿאַרכּישופֿט געפֿילן און רופֿט נײַגעריקייט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The photo series develops a new perspective on dark, overcast winter weather in a fog-prone region by deliberately placing the seemingly dull, grey and formless at the center of attention. Through reduced motifs and subtle visual moods, a calm, atmospheric aesthetic emerges that invites an inner reconciliation with the grey days. The photographic approach connects external landscape and inner emotional states, opening up new, more contemplative ways of seeing.
- Dimensions & Packaging
- The photographs currently exist in digital form as raw DNG and jpg files. 9520 x 6336 px at 300 dpi, RGB in DNG format (Display P3) and in jpg format (sRGB IEC61966-2.1). The resolution of 60 megapixels allows for a wide range of further applications. Wall pictures in approx. 40 x 40 cm format. As part of a photo book in DIN A4 210 x 297 mm or 210 x 210 mm format.
- Tags
- Photography, foggy scenes, colour nuances, contrast levels, dynamic range, moments of tranquillity, sensitivity, aesthetics, morning atmosphere
- Production Technology
- The photographs were taken during specific photo tours on various foggy winter mornings in the Ulm and Neu-Ulm region. Camera: Leica Q3, fixed lens Summilux 1:1.7/28 mm, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
- Design Challenge
- The challenge lay in the external conditions: diffuse light, low contrast and a gloomy atmosphere make it difficult to render subjects as they are perceived. Secondly, viewers tend to be more interested in images that do not necessarily depict grey, foggy conditions and gloomy days. This required a very sensitive perception of subjects, nuances, details and image sections. In post-processing, it was crucial to carefully add appeal to the grey areas with the finest colour nuances.
- Research
- The design research examines how expressive photographs can be created despite fog. The aim is to enable a new and more nuanced experience of a scene that is often perceived as dreary. Methodology: Careful observation, conscious choice of perspective, location, light and contrasts, as well as targeted, sensitive post-processing result in calm, atmospheric images. The result shows how adverse conditions can be used to achieve appealing results that can change one's own perceptions through their sensitive presentation.
- Inspiration
- The inspiration arose from consciously engaging with a deeply foggy, grey season in order to discover new perspectives. The starting point was the creative challenge of transforming low-contrast, seemingly unphotogenic motifs into their own visual presence. The inherent reduction of light and colour lends itself to motifs with pastel nuances, compositions with contrasting tones and certain details. The quiet tranquillity of the scenery is brought out and a subtle beauty is revealed.
- Project Duration
- The initial ideas for this project emerged in November 2025. In January and February 2026, the photographs were taken at various locations in Ulm and Neu-Ulm, Germany.
- Operation Flow
- The photos are intended as part of a picture book with impressions and snapshots as an exploration of and declaration of love for this region. The photographs convey scenes, characteristics or moods that are typical of this area. In their normality, perhaps also unusual for others. In this case, the seasonally dominant theme of fog is depicted in nuanced and not unpleasant photographs. Each image tells a story and, at the same time, allows room for personal feelings.
- Image Credits
- Image #1: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #2: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #3: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #4: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #5: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
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