Flavia Aroma ארבעטסארט געטראנק סיסטעם

Press Kit

Unique Properties

At the heart of Flavia is the innovative freshpack technology which preserves the ingredients freshness while also acting as self contained brewing chamber. Every beverage is brewed directly from pack to cup. There is no cross contamination, and your tea never tastes like the coffee before it. This innovative technology is available in a compact, affordable brewer. Aroma delivers a superior variety of high quality beverages at a lower cost than other available options.

Dimensions & Packaging

Dimensions: 180mm / 345mm / 410mm
Weight: 2,4kg
Power 1440W, Voltage 120
It comes nicely boxed in a recycled cardboard box along with a quick start guide and a more detailed instruction booklet.

Tags

Flavia, Lavazza, Lavazza Professional, workplace beverage system, drinks, coffee, espresso, cappuccino, tea, office spaces

Production Technology

main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy
water tank: injection moulded plastic (ABS), glossy
logo: pad printed
feet, UI: silicone rubber

Design Challenge

The new Aroma brewer has just been launched and is the smallest member of the Flavia range. It is t an entry level product intended for small offices and priced competitively. But definitely not cheap. The design has a lot of personality and is well executed.

Research

Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

Inspiration

The Aroma was thoughtfully designed with elegant details, a refined silhouette, and a small counter footprint to fit seamlessly into today's modern working spaces. The product is composed of two elegant, vertical volumes. The main body and the external, transparent water tank. It has a precise, but sensual form language with a glossy exterior shell and a textured main body. The product is available in black and grey, making sure it will blend effortlessly in different offices and workplaces.

Project Duration

The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.

Operation Flow

The product has been specifically designed for small offices & shared spaces and is certified for domestic and commercial use. The user interface is ergonomically angled and has a robust, tactile silicone pad with mechanical buttons. The small metal lever on top opens the pack insertion chamber in a smooth and immediate way while the cup rest can be adjusted easily for different drink sizes. Beverages are brewed directly from pack to cup without any cross contamination.

Patents

Design patent/registered design
Patented brewing technology (Fresh Pack)

Image Credits

Lavazza North America Inc