IGPizza קארפאראטיווע אידענטיטעט by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 A' Design Award אין אײַזן in גראַפֿיק, אילוסטראַציע און וויזועלע קאָמוניקאַציע דיזײַן Competition Category.
אײַזןגראַפֿיק· 2018
IGPizza קארפאראטיווע אידענטיטעט
by Emanuele Grittini & Giuseppe Liuzzo
Client: IGPizza
A' Design Award אין אײַזן Winner in גראַפֿיק Category
Verified Award Winner
Verify Award Status for #65396The Design
About IGPizza קארפאראטיווע אידענטיטעט
IGPizza איז אן קארפאראטיווע אידענטיטעט באשאפן פאר א מיטנעמען-פיצא מארקע. די אידענטיטעט איז געבויט אויף פאטערנס גענומען פון די פארמען וואס מ׳זעט אויף א פיצא, און די פאטערנס פארמירן טעקסטורן וואס ווערן גענוצט איבער אלע קארפאראטיווע מאטעריאלן און דעם פלאן פון דעם פארקויף-פונקט. א שמייכלענדיקער פיצא-כאראקטער מיט אן אויסגעצויגענער צונג גיט דער מארקע א פריינדלעכן טאן. די פיצא פארפאקונג ווערט געדרוקט מיט פלעקסאגראפיע, בשעת דער פליער-מעניו ווערט זייב-געדרוקט מיט פאנטאן קאלירן. די פארפאקונג-גראפיק טראגט אויך פראמאציע-טעקסטן און אינפארמאציע וועגן באשטעלן. די אידענטיטעט איז אנטוויקלט געווארן צוזאמען מיטן קליענט דורך פארטיציפאטיווע פלאנירונג.
The Recognition
About the A' Design Award אין אײַזן
IGPizza קארפאראטיווע אידענטיטעט איז אַ געווינער פֿון דעם A' Design Award אין אײַזן, אַן פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו גוטע דיזײַנס וואָס טרעפֿן די פּראָפֿעסיאָנעלע און ינדוסטריעלע פֿאָדערונגען וואָס מען דערוואַרט פֿון גוט-דיזײַנטע באַשאַפֿונגען. אײַזן-געווינער ווײַזן גרויסע בקיאות, הויכע ספּעציאַליזאַציע, מומחה-פֿאַרשטאַנד און קרעאַטיווע פֿעיִקייט פֿון זייערע שאַפֿער. פֿון IGPizza קארפאראטיווע אידענטיטעט ווערט דערוואַרט אַז עס איז אַ הויך געשעצטע, באַוווּנדערטע און ליבע באַשאַפֿונג וואָס איז פּראַקטיש און אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין אײַזן פֿאַראײניקט די בעסטע פּראַקטיקן פֿון דער ענף און האָט בקיאותדיקע טעכנישע אייגנשאַפֿטן פֿאַרבונדן מיט וויסן און טאַלאַנט. IGPizza קארפאראטיווע אידענטיטעט ווערט געערט פֿאַר זײַן גרינטלעכקייט און איז דיזײַנט צו פּראָווידן פֿאַרבעסערונגען פֿון לעבנס-קוואַליטעט וואָס העלפֿן מאַכן די וועלט צו אַ בעסערן אָרט.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail. - Dimensions & Packaging
- The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
- Tags
- Friendly, pizza, food, colorful, funny
- Production Technology
- The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
- Design Challenge
- It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
- Research
- The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
- Inspiration
- The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy. - Project Duration
- The project start in July 2016 in Milan and finished in December 2016 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
- Team Members
- Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo
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