Amadai Center מולטיפונקטיאָנאַל בנין

Press Kit

Unique Properties

The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.

Dimensions & Packaging

The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.

Tags

Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality

Production Technology

The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.

Design Challenge

To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.

Research

An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.

Inspiration

Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.

Project Duration

This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.

Operation Flow

The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.

Patents

Copyrights belong to Notash Dadjoo, 2019.

Image Credits

All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019