Tomorrow Lab פֿונקציע: אונטערנעמונג פּלאַץ דיזײַן by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award אין זילבער in אירוע און געשעעניש דיזײַן Competition Category.
זילבעראירוע· 2020
Tomorrow Lab פֿונקציע: אונטערנעמונג פּלאַץ דיזײַן
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
A' Design Award אין זילבער Winner in אירוע Category
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The Design
About Tomorrow Lab פֿונקציע: אונטערנעמונג פּלאַץ דיזײַן
טאָמאָרעו לאַב איז אַן אונטערנעמונג פּלאַץ דיזײַן געשאַפֿן פֿאַר סענטערסטעדזש, אַ מאָדע אונטערנעמונג וואָס איז געהאַלטן געוואָרן אין האָנג קאָנג קאָנווענשאַן און אויסשטעלונג צענטער פֿאַר פֿיר טעג. דער דיזײַן דעקט דרײַ געמיינזאַמע געביטן: דעם אַרײַנגאַנג פֿויע, אַ צענטראַלע אויסשטעלונג און אַ מאָדעפּאַראַד אַרענע אינעווייניק אין אויסשטעלונג זאַל. אַ פֿוטוריסטישע אינדוסטריעלע לאַבאָראַטאָריע טעמע ווערט אָנגעווענדט דורכאויס. באַוועגלעכע ראָבאָטישע אָרעמס און קאָנוועיער בענד אויסשטעלונגען פּרעזענטירן די מאָדע בראַנדן. די סטרוקטורן זײַנען געווען פֿאַבריצירט אַוועק פֿון אָרט און צונויפֿגעשטעלט אין דרײַ טעג. מעטאַל הוילע אָפּטיילן זײַנען איבערגעאַרבעט געוואָרן נאָך דער אונטערנעמונג און די טעפּעכער זײַנען געווען ביאָדעגראַדירבאַר.
The Recognition
About the A' Design Award אין זילבער
Tomorrow Lab פֿונקציע: אונטערנעמונג פּלאַץ דיזײַן איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון Tomorrow Lab פֿונקציע: אונטערנעמונג פּלאַץ דיזײַן ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. Tomorrow Lab פֿונקציע: אונטערנעמונג פּלאַץ דיזײַן איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
- Dimensions & Packaging
- Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
- Tags
- Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
- Production Technology
- Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
- Design Challenge
- The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
- Research
- The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
- Inspiration
- The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
- Project Duration
- The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- Operation Flow
- The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.
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