U15 פאָוטאַגראַפיק סעריע by Tiago Marques is a highly esteemed winner of the very prestigious 2020 A' Design Award אין זילבער in פֿאָטאָגראַפֿיע און פֿאָטאָ מאַניפּולאַציע דיזײַן Competition Category.
זילבערפֿאָטאָגראַפֿיע· 2020
U15 פאָוטאַגראַפיק סעריע
A' Design Award אין זילבער Winner in פֿאָטאָגראַפֿיע Category
Verified Award Winner
Verify Award Status for #90822The Design
About U15 פאָוטאַגראַפיק סעריע
די קינסטלער 'פּרויעקט ניצט די פֿעיִקייטן פון די U15 בנין צו שאַפֿן אַ פאַרבאַנד מיט נאַטירלעך עלעמענטן פאָרשטעלן אין דער קאָלעקטיוו פאַנטאַזיע. זיי נוצן די בנין סטרוקטור און טיילן פון עס, ווי די פארבן און שאַפּעס, זיי פּרווון צו אַרויסרופן מער ספּיסיפיקס לאָוקיישאַנז ווי די כינעזיש שטיין וואַלד, די אמעריקאנער דעוויל טאַוער, ווי דזשאַנעריק נאַטירלעך ייקאַנז ווי וואָטערפאָלז, טייכן און שטיינערדיק סלאָפּעס. כּדי צו געבן אַן אַנדער ינטערפּריטיישאַן אין יעדער בילד, די אַרטיס ויספאָרשן דעם בנין דורך אַ מינימאַליסט צוגאַנג, ניצן פאַרשידענע ווינקלז און פּערספּעקטיווז.
The Recognition
About the A' Design Award אין זילבער
U15 פאָוטאַגראַפיק סעריע איז אַ געווינער פֿון דעם A' Design Award אין זילבער, אַן אויסערגעוויינלעך פּרעסטיזשע אָנערקענונג וואָס ווערט געגעבן צו שיינע, דערהויבענע און איבערצײַגנדיקע שפּיץ-דיזײַנס. זילבער-געווינער זענען העכסט בריליאַנטע און זייער קרעאַטיווע ווערק וואָס ילוסטרירן די אויסגעצייכנטע מומחיות, טאַלאַנט און שאַרפֿזיניקייט פֿון זייערע דיזײַנערס. פֿון U15 פאָוטאַגראַפיק סעריע ווערט דערוואַרט אַז עס איז אַ וווּנדערלעך, מוסטערהאַפֿט ווערק וואָס איז אויפֿפֿאַלנדיק פּראָפֿעסיאָנעל און טיף אינאָוואַטיוו. דער דאָזיקער געווינענדיקער דיזײַן פֿון A' Design Award אין זילבער איז אַ זייער אויפֿפֿאַלנדיקע, באַוווּנדערטע דערפֿינדונג וואָס ברענגט נוצן און שטופּט פֿאָרויס די גרענעצן פֿון קונסט, וויסנשאַפֿט, דיזײַן און טעכנאָלאָגיע. U15 פאָוטאַגראַפיק סעריע איז אַ באַשאַפֿונג וואָס מען מקנא זײַן זי ברייט, וואָס וועקט תּאוות, ברענגט פּאָזיטיווע געפֿילן און וועקט חידוש און פֿאַרוווּנדערונג.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.
U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations. - Dimensions & Packaging
- To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
- Tags
- architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
- Production Technology
- In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.
The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach. - Design Challenge
- The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.
It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes. - Research
- To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
- Inspiration
- The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.
The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes. - Project Duration
- The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
- Operation Flow
- Working on U15, the artists obtained a lot of different shots, which caused a long selection process.
The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.
To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints. - Team Members
- Tiago Marques
Tania De Pascalis - Image Credits
- Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018
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